The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success / Edition 1

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success / Edition 1

4.6 11
by Carmine Gallo
     
 

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ISBN-10: 007174875X

ISBN-13: 9780071748759

Pub. Date: 09/20/2010

Publisher: McGraw-Hill Professional Publishing

In his acclaimed bestseller The Presentation Secrets of Steve Jobs, author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity-and real innovation-in any

Overview

In his acclaimed bestseller The Presentation Secrets of Steve Jobs, author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity-and real innovation-in any workplace.

Product Details

ISBN-13:
9780071748759
Publisher:
McGraw-Hill Professional Publishing
Publication date:
09/20/2010
Pages:
256
Sales rank:
629,268
Product dimensions:
5.90(w) x 9.10(h) x 1.00(d)

Table of Contents

Acknowledgments v

Introduction: What the World Needs Now Is More Jobs Steve Jobs vii

Chapter 1 What Would Steve Do? 1

Principle 1 Do What You Love

Chapter 2 Follow Your Heart 15

Chapter 3 Think Differently About Your Career 25

Principle 2 Put a Dent in the Universe

Chapter 4 Inspire Evangelists 45

Chapter 5 Think Differently About Your Vision 61

Principle 3 Kick-Start Your Brain

Chapter 6 Seek Out New Experiences 81

Chapter 7 Think Differently About How You Think 93

Principle 4 Sell Dreams, Not Products

Chapter 8 See Genius in Their Craziness 105

Chapter 9 Think Differently About Your Customers 125

Principle 5 Say No to 1,000 Things

Chapter 10 Simplicity Is the Ultimate Sophistication 137

Chapter 11 Think Differently About Design 155

Principle 6 Create Insanely Great Experiences

Chapter 12 We're Here to Help You Grow 175

Chapter 13 Think Differently About Your Brand Experience 185

Principle 7 Master the Message

Chapter 14 The World's Greatest Corporate Storyteller 199

Chapter 15 Think Differently About Your Story 209

One More Thing...Don't Let the Bozos Get You Down 219

Notes 223

Index 235

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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success (Enhanced Edition) 4.6 out of 5 based on 0 ratings. 11 reviews.
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Yul -Dean Crawford More than 1 year ago
this book changed me in the way how i will think about buisness. l highly recommend this book!