The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success / Edition 1 by Carmine Gallo | 9781743105900 | Audiobook (CD) | Barnes & Noble
The Innovation Secrets of Steve Jobs

The Innovation Secrets of Steve Jobs

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by Carmine Gallo, Sean Mangan
     
 

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In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or

Overview

In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small. By following Steve Jobs' visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match - and beat - the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times.

Editorial Reviews

Library Journal
Gallo (Fire Them Up) presents a companion to his 2009 The Presentation Secrets of Steve Jobs with this focus on Jobs's now famous ability to innovate. Taking advantage of Jobs's notoriety as Apple, Inc., CEO (this production predates Jobs's resignation), Gallo explains that Jobs is a truly unique person, who in 1976 cofounded with Steve Wozniak and Ronald Wayne a singular organization. Jobs was key in establishing and nourishing a culture within Apple, Inc., that continues to support innovation, thus producing "insanely great ideas." Basing this work on an assortment of his subject's now famous public presentations and numerous press interviews, Gallo summarizes Jobs's principles of innovation, including thinking differently about your career, your vision, your customers, your product design, your brand experience, and your story and about how you think. Instead of concentrating on practical, pragmatic actions, Gallo emphasizes Jobs's meaningful but lofty beliefs that could be applied in any business or organization. English-born Aussie Sean Mangan's solid, notable reading prevents this principle-based material from becoming overhyped psychobabble. Recommended for anyone interested in Apple technology and the Apple company.—Dale Farris, Groves, TX

Product Details

ISBN-13:
9781743105900
Publisher:
Bolinda Audio
Publication date:
12/06/2011
Product dimensions:
5.40(w) x 6.50(h) x 0.70(d)

Meet the Author

Carmine Gallo is the award-winning author of the international bestsellers The Presentation Secrets of Steve Jobs, The Apple Experience, and Talk Like TED, among others. His books have been translated into over a dozen languages.

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