- Shopping Bag ( 0 items )
While innovation is typically seen as a single process, Lester and Piore break it into two parts: problem solving and interpretation. Companies focus constantly on the former, which tends to be a rational step-by-step process. If they talk about the latter at all, it is under the guise of 'listening to the customer,' a less well-defined discipline. Much of the book is devoted to case studies of product development in fields ranging from cellphones to medical equipment to bluejeans.
— Robert Weisman