The Innovator's Guide to Growth: Putting Disruptive Innovation to Work

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More About This Book

Overview

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

· Follow a market-proven process -- so your company can reliably create blockbuster businesses

· Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed

· Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

Editorial Reviews

The Financial Times
. . . the authors have provided a model that should help companies spot and seize opportunities for growth . . .

Product Details

  • ISBN-13: 9781591398462
  • Publisher: Harvard Business Review Press
  • Publication date: 6/23/2008
  • Pages: 320
  • Sales rank: 454,126
  • Product dimensions: 7.40 (w) x 9.10 (h) x 1.30 (d)

Meet the Author

Scott D. Anthony is president of Innosight, a consultancy cofounded by Clayton Christensen that helps organizations build innovation expertise.
Mark W. Johnson is chairman and cofounder of Innosight.
Joseph V. Sinfield is a senior partner at Innosight and an assistant professor of civil engineering at Purdue University.
Elizabeth J. Altman is vice president of strategy and business development in Motorola's Mobile Devices business.

Table of Contents

Foreword Clayton M. Christensen Christensen, Clayton M.

Introduction Your Guide to Growth 1

1 Precursors to Innovation 19

Pt. 1 Identify Opportunities

2 Identifying Nonconsumers 45

3 Identifying Overshot Customers 65

4 Identifying Jobs to Be Done 87

Pt. 2 Formulate and Shape Ideas

5 Developing Disruptive Ideas 121

6 Assessing a Strategy's Fit with a Pattern 147

Pt. 3 Build the Business

7 Mastering Emergent Strategies 171

8 Assembling and Managing Project Teams 199

Pt. 4 Build Capabilities

9 Organizing to Innovate 225

10 Innovation Metrics 247

11 Conclusion 261

App Frequently Asked Questions 273

Notes 281

Index 289

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