The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor |, Hardcover | Barnes & Noble
The Innovator's Solution: Creating and Sustaining Successful Growth
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The Innovator's Solution: Creating and Sustaining Successful Growth

4.5 11
by Clayton M. Christensen, Michael E. Raynor
     
 

ISBN-10: 1578518520

ISBN-13: 9781578518524

Pub. Date: 10/28/2003

Publisher: Harvard Business Review Press

In his worldwide bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace

Overview

In his worldwide bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovator’s Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.

Christensen (author of the award-winning Harvard Business Review article, “How Will You Measure Your Life?”) and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations—and they show managers how to tailor their strategies to the changing circumstances of a dynamic world. The Innovator’s Solution is an important addition to any innovation library.

Product Details

ISBN-13:
9781578518524
Publisher:
Harvard Business Review Press
Publication date:
10/28/2003
Pages:
320
Product dimensions:
6.53(w) x 9.30(h) x 1.15(d)

Table of Contents

In Gratitudevii
1.The Growth Imperative1
2.How Can We Beat Our Most Powerful Competitors?31
3.What Products Will Customers Want to Buy?73
4.Who Are the Best Customers for Our Products?101
5.Getting the Scope of the Business Right125
6.How to Avoid Commoditization149
7.Is Your Organization Capable of Disruptive Growth?177
8.Managing the Strategy Development Process213
9.There Is Good Money and There Is Bad Money235
10.The Role of Senior Executives in Leading New Growth267
Epilogue: Passing the Baton285
Index293
About the Authors303

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