The Innovator's Solution: Creating and Sustaining Successful Growth
  • The Innovator's Solution: Creating and Sustaining Successful Growth
  • The Innovator's Solution: Creating and Sustaining Successful Growth
  • The Innovator's Solution: Creating and Sustaining Successful Growth
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The Innovator's Solution: Creating and Sustaining Successful Growth

4.5 11
by Clayton M. Christensen, Michael E. Raynor
     
 

In his worldwide bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace

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Overview

In his worldwide bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovator’s Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.

Christensen (author of the award-winning Harvard Business Review article, “How Will You Measure Your Life?”) and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations—and they show managers how to tailor their strategies to the changing circumstances of a dynamic world. The Innovator’s Solution is an important addition to any innovation library.

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Product Details

ISBN-13:
9781578518524
Publisher:
Harvard Business Review Press
Publication date:
10/28/2003
Pages:
320
Sales rank:
1,299,634
Product dimensions:
6.53(w) x 9.30(h) x 1.15(d)

Table of Contents

In Gratitude
1The Growth Imperative1
2How Can We Beat Our Most Powerful Competitors?31
3What Products Will Customers Want to Buy?73
4Who Are the Best Customers for Our Products?101
5Getting the Scope of the Business Right125
6How to Avoid Commoditization149
7Is Your Organization Capable of Disruptive Growth?177
8Managing the Strategy Development Process213
9There Is Good Money and There Is Bad Money235
10The Role of Senior Executives in Leading New Growth267
Epilogue: Passing the Baton285
Index293
About the Authors303

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