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Inside Apple

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Inside Apple: How America's Most Admired--and Secretive--Company Really Works

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Product Details

  • ISBN-13: 9781848547223
  • Publisher: Murray, John Publishers, Limited
  • Publication date: 1/28/2012

Customer Reviews

Average Rating 4
( 8 )
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Sort by: Showing all of 8 Customer Reviews
  • Anonymous

    Posted January 31, 2012

    Not Too much hype

    Not many inside secrets. Dissapointing.

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted September 12, 2014

    Good read

    I bought this due to an intrest in how Apple has kept up while technology advances. This book has a good insight and helps the reader see the true Apple process.

    Was this review helpful? Yes  No   Report this review
  • Posted June 16, 2013

    more from this reviewer

    As a longtime fan of Apple¿s products, I¿ve read a lot about thi

    As a longtime fan of Apple’s products, I’ve read a lot about this iconic company over the years. Apple’s willingness to break with the traditions is legendary, and it’s this revolutionary aspect of its products that has earned it the iconoclastic reputation that it has. Most of this revolutionary zeal, and Apple’s overall approach to business, was, of course, based in the particular vision of Steve Jobs, its founder and the CEO during some of the company’s most successful days. My own understanding of Apple’s esthetic and business approach was too based on numerous articles and books on Steve Jobs that I’ve read over the years. However, with his passing, the questions of how well will the company be able to carry on with his legacy and success will persist for some time. In order to better understand what is at stake, it’s important to take a closer look at the Apple itself, going beyond the man that was synonymous with it for many decades of its existence. 




    “Inside Apple” is a book that, as the title suggests, pulls the curtain ever so slightly away from Apple’s recondite inner workings and exposes those innards to the wider world. Apple is notoriously secretive about all aspects of its work, and this attitude of secrecy has a spell even over its former workers. Consequently, it has not been easy to gather valuable and verifiable information about the inside workings of Apple. This book, however, manages to present a very convincing and cogent view of what makes Apple unique. It shows how Apple’s business and management styles go against almost all business school wisdom that has been taught over the past several decades. Apple has often been accused of being extremely rigid, and it’s surprising that anyone form the Silicon Valley would ever want to work there, and little less actually thrive. However, this book makes the claim that the rigidity of Apple’s structure and the extreme compartmentalization of different divisions and subdivisions within the company, all serve the purpose of fostering a sense of small teamwork that most big tech companies eventually lose. It is debatable if that sense of teamwork can last, especially now that the visionary input of Steve Jobs is gone. 




    This is a very well researched and extremely readable account of one of the world’s most intriguing, successful and iconic companies. It will be of interest to anyone who wants to know more not only about the current technological trends, but also about how big corporations work. I enjoyed this book immensely and would highly recommend it. 

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  • Anonymous

    Posted July 24, 2012

    Eh.....

    Quite boring.......... honestly.....

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  • Posted May 28, 2012

    more from this reviewer

    As English essayist Walter Bagehot once cautioned the British mo

    As English essayist Walter Bagehot once cautioned the British monarchy, it is dangerous to "let daylight in upon the magic." Apple co-founder Steve Jobs and his small, loyal band of executives applied this concept with a vengeance. But in the wake of Jobs's death, more of Apple's business methods are coming to light - and they're the polar opposite of what you'd learn in management school. Contrary to current business trends toward transparency and flatter hierarchies, Apple has fiercely encouraged secretiveness, silos and a start-up mentality, even though it is the most profitable company on Earth. Fortune senior editor Adam Lashinsky explains how it all works. By the time he's finished, you'll probably still want to buy Apple products, but you may not want to work for the firm. Even if you're not fascinated by the machinations of the corporate world, getAbstract thinks you'll find this page-turner highly entertaining. It will leave you wondering how the world's leading device maker will fare, now that its legendary creator has left it to its - well, to its own devices.

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  • Anonymous

    Posted February 18, 2012

    Great book

    I read this after reading the steve jobs bio.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted March 27, 2012

    No text was provided for this review.

  • Anonymous

    Posted January 4, 2013

    No text was provided for this review.

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