Inside Political Campaigns

Hardcover (Print)
Buy New
Buy New from BN.com
$119.38
Used and New from Other Sellers
Used and New from Other Sellers
from $69.99
Usually ships in 1-2 business days
(Save 44%)
Other sellers (Hardcover)
  • All (5) from $69.99   
  • New (3) from $131.08   
  • Used (2) from $69.99   

Overview

As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.

Read More Show Less

Editorial Reviews

Booknews
Integrates the theories scholars use to explain political campaigns with those campaign practitioners actually employ to make strategic and tactical decisions. Discusses what motivates political consultants to choose a particular strategy by explaining how various strategies are thought to work with the voting public. The treatment is primarily academic, but could also be of interest to professionals in politics, advertising, or public relations. Annotation c. by Book News, Inc., Portland, Or.
Read More Show Less

Product Details

Meet the Author

KAREN S. JOHNSON-CARTEE is Professor of Advertising and Public Relations and Speech Communication at The University of Alabama.

GARY A. COPELAND is Professor of Telecommunication and Film and Speech Communication at The University of Alabama.

Read More Show Less

Table of Contents

Political Advertising Transcripts
Series Foreword
Acknowledgments
Introduction
Ch. 1 The Evolution of Political Campaigning 1
Ch. 2 Modern Political Communication Consulting 19
Ch. 3 Understanding the Public Opinion Process in the United States 51
Ch. 4 Understanding Political Leadership 75
Ch. 5 Political Communication Effects 93
Ch. 6 Political Communication Research Methods and Applications 115
Ch. 7 Political Advertising 149
Ch. 8 Legal and Ethical Considerations 185
References 225
Index 261
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)