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Drawing on over 25 years of the author's real estate experience, this motivational text covers everything a real estate agent needs to succeed in the business. Keying in on the importance of achieving balance in one's personal and business life and being savvy to time management, it exposes students to the concepts, tools and techniques necessary for entry level positions and beyond.
1. At the Start. 2. Attitude. 3. Advertising: Ads to Write, Sample Ads. 4. Buyers. 5. CMAs: Competitive Market Analyses. 6. Computers. 7. Daily Schedule: Time Management. 8. FSBOs: For Sale By Owners. 9. Letters to Send: Sample Letters for Every Client. 10. Listings: Getting, Keeping and Selling Them. 11. Open Houses. 12. Self-Marketing: Personal Brochure, Farming, Mailers. 13. Time to Close the Deal: Listing and Selling.