Inside the Box: Leading With Corporate Values to Drive Sustained Business Success / Edition 1

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What an organization stands for on the inside is equallyimportant as the vision it tries to make real to the worldoutside.

There is no product, idea or strategy as powerful as anorganization’s values. Staying true to principles is the waylasting organizations navigate change without losing their bearingsand sense of direction. And a leader’s most important job isto clarify, live by and pass on those values to others.

Without values, an organization’s vision has no directionor energy source. Values are a corporate compass: They guide theorganization and its growth, help identify employees who belong andemployees who don’t, act as a filter for strategy and peopledecisions, and offer satisfaction and meaning when objectives arereached. The best and most enduring organizations understand theirvalues, articulate them clearly, and hold them higher than anyshort-term concerns or short-cut methods.

Inside the Box focuses on values in a clear and practicalway to understand what they are, where they come from and how theycan be a source of competitive advantage.

  • Explains how to identify and define the values that make anorganization, department, team, or individual unique.
  • Covers the importance of values to everyone, at all levels, andhow values are transmitted to employees, from generation togeneration.
  • Details how employees can be hired, identified, supported,developed or dismissed according to their values performance.
  • Discusses how to develop leaders and a real succession planningstrategy by using values as a standard and guide.
  • Features stories of organizations that achieve greatnessconsistently over time by living their values (such as Johnson& Johnson, GE and IBM); some that have struggled recently andpublicly with issues linked to value conflicts; and a number ofcompanies that are currently striving to integrate their valueswith their leadership discipline and daily work processes.

Provides a roadmap for any leader or manager on how to alignemployees with leadership, and drive results in a way that isconsistent with what the organization stands for.

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What People Are Saying

From the Publisher
Praise for Inside the Box

“Corporate values drive passion in employees.  David Cohen has captured in this book what every corporate executive needs to understand about corporate values.  The theory is concise while the practical, real world examples clearly illustrate the ‘how to’ for every company to be successful.”
Robin Wohnsigl, President and COO, Airbus North America Customer Services, Inc.

“Almost every company has stated values—far fewer live their values.  Inside the Box is a very personal and readable guide to making it happen, explaining why values matter, and how to make corporate values an important part of employee’s lives. Read this book and don’t just have values – live values!”
Marshall Goldsmith, Professor, Alliant International University’s Marshall Goldsmith School of Management; Author or co-editor of 22 books, including The Leader of the Future (a Business Week best-seller) and What Got You Here Won’t Get You There; Recognized by The Wall Street Journal  as one of the top ten executive educators, by Forbes as one of   five most-respected executive coaches, and by The Economist as one of the most credible thought leaders in the new era of business.

“Page after page, story after story, you learn the importance of values driving sustained business success. This book is representative of who Cohen is and what he is about—an intellectual business leader whose values and life lessons provide the content for a fascinating inside look at the issues that leaders face every day.”
Jo Lynn Williams, Human Resources Executive, Citigroup

“Organizations operate with business strategies but people behave based on values.  This book provides both visionary and practical information on the importance of integrating values through stories, policies and practices.”
Bernadette Kenny, Senior Vice President, Human Resources, Adecco Group North America

More Praise for Inside the Box

Inside the Box addresses one of the most over-hyped but under-valued issues in business today: corporate values. There are so many examples of companies pursuing essentially the same strategy and positioning with vastly different business performance. I am convinced that it’s the quality of the leadership that is the source of the difference in performance, and without strong values that leadership is elusive. Companies with strong enduring values are companies that endure.”
Martha Clark, Global Human Resources Director, AXA Rosenberg

“Inside the Box, Inside Corporate Headquarters, Inside the Locker Room…the game plan for success is spelled out clearly by David Cohen. The values formula is wonderfully articulated and so applicable in all of our worlds.”
David Poulin, Athletics Development, the University of Notre Dame; 13-year NHL career, 3-time NHL All-Star, playing for the Philadelphia Flyers, Boston Bruins, and Washington Capitals; 10-year Notre Dame Head Hockey Coach

“Reading David’s new book underscored the appreciation I have for the importance of values in my organization and in my life.”
Paul Bottero, President, Computer Horizons Canada

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Product Details

  • ISBN-13: 9780470838327
  • Publisher: Wiley
  • Publication date: 9/18/2006
  • Series: Jossey-Bass Leadership Series - Canada Series, #1
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 320
  • Product dimensions: 6.30 (w) x 9.45 (h) x 0.98 (d)

Meet the Author

Dr. David S. Cohen is founder of, and senior consultant in,the Strategic Action Group Ltd., a consulting firm specializing inorganizational behavior and leadership development. His work withcorporations helps create a link between the people and thebusiness plan. His focus is on management and leadershipdevelopment; behavior-based selection and performance management;helping corporations to articulate their values and develop astrategic vision; and creating high-performance, results-focusedorganizations.
Cohen’s background spans both corporate consulting andeducation. He has consulted with a diverse group of clients in theUnited States, Canada and South America, as well as in Europe,South East Asia, Africa and the Caribbean, assisting companies tocreate integrated human resources processes that are aligned withthe business plan, vision and values of individual clients.
He is a sought-after speaker on business values, leadership andhuman resource issues and has presented frequently for groups suchas Linkage, IQPC, the US Conference Board, Intelligence BusinessNetworks (IBN), Malaysia and the Human Resources ProfessionalAssociation of Ontario Annual Conference. He is also called upon asa keynote speaker at a variety of corporate programs.
Dr. Cohen holds a doctorate in Education from Boston University. Heis the author of The Talent Edge: A Behavioral Approach toHiring, Developing, and Keeping Top Performers (Wiley, 2001).

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Table of Contents


Introduction: Daring to Think Inside the Box.

Chapter One: What's Inside the Box? How Values Work.

Chapter Two: Reinforcing the Box: Making Values MeaningfulThroughout the Organization.

Chapter Three: the Discipline of Working Inside the Box.

Chapter Four: Inside-the-Box Management Tool.

Chapter Five: Selecting Inside-the-Box Leaders.

Chapter Six: Does One Box Fit Forever? Organizational Growth:New Strategic Directions are Pursued but do the Values EverChange?

Chapter Seven: Measuring Inside-the-Box Success: the Meaning ofIntegrity, Business Results and Employee Brand.



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