Inside The Business Of Graphic Design


Inside the Business of Graphic Design:
60 Leaders Share Their Secrets of Success

by Catharine Fishel

Share the insights of today's most legendary graphic designers as they speak about the best-kept secrets (and failures) of their business lives. Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a ...

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Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success

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Inside the Business of Graphic Design:
60 Leaders Share Their Secrets of Success

by Catharine Fishel

Share the insights of today's most legendary graphic designers as they speak about the best-kept secrets (and failures) of their business lives. Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business.

Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

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Product Details

  • ISBN-13: 9781581152579
  • Publisher: Skyhorse Publishing
  • Publication date: 2/1/2003
  • Pages: 312
  • Product dimensions: 6.00 (w) x 9.00 (h) x 5.94 (d)

Table of Contents

Pt. 1 Planning 1
Sect. 1 Setting Goals Is Easy - Finding Them Later Is the Hard Part
Miriello Grafico: Managing Employee Expectations 3
SamataMason: Emulating Client Successes 7
Liska + Associates: Keeping the Big Picture in Sight 11
Rigsby Design: A Constant State of Becoming 15
Sect. 2 Reputation - Boost or Burden?
Cahan & Associates: Putting Your Reputation to Work 20
Landor Associates: How to Defeat Complacency 24
Bull Rodger: Reputation as a Control Factor 28
Michael Schwab Studio: Sticking with a Good Thing 31
Pt. 2 Managing 35
Sect. 3 Running a Business That Doesn't Eat Your Creativity for Lunch
Gee + Chung Design: Listening to One's Heart 37
Mirko llic Corp: Uncompromising Creative Ideals 42
Sagmeister, Inc.: Find Balance Between Work and Life 46
Terry Marks Design: Seven Postulates for Good Business 50
Sect. 4 You Can't Paddle If You're at the Helm
Kiku Obata & Company: Taking Turns at the Plate 55
Trickett & Webb: Lots of Small Pyramids 59
Chase Design Group: Delegation, Finally 63
Ted Wright Illustration: Let the Work Do the Talking 67
Sect. 5 How Not to Art Direct Your Staff to Death
Watts Design: Everyone's an Art Director 72
Fossil, Inc.: Directing Art and Hearts 76
Vrontikis Design Office: The Gentle Leader 80
Willoughby Design Group: Respect, Perspective, and Stepping Away 83
Pt 3 Cooperating 87
Sect. 6 Together, Wing to Wing and Oar to Oar
Richardson or Richardson: Dissolving an Office 89
Parham Santana: Together, Day In and Day Out 93
Number 17: How to Stay Best Friends 97
Sayles Graphic Design: Keeping the Business Alive 101
Sect. 7 Design or Get Out of the Way
BBK: A Laissez-Faire Partnership 107
AdamsMorioka: Divide and Conquer 112
Pressley Jacobs: a design partnership: Reshaping Management 116
Pentagram: To Each His or Her Own Specialty 120
Pt. 4 Growing 125
Sect. 8 Post-Sliced Bread
Concrete: Blind Optimism and Success 127
VSA Partners: Leveraging Growth through Notoriety 131
Jennifer Sterling Design: Ignoring Fame Altogether 135
Alexander Isley Inc.: Broadening One's Base 138
Sect. 9 This Land Is My Land; This Land Is My Land
Turner Duckworth: A Trans-Atlantic Friendship 143
Desgrippes Gobe Group: Logical Worldwide Expansion 147
Johnson & Wolverton: Getting Started Overseas 151
Selbert Perkins Design: An Office on Both Coasts 156
Sect. 10 Quick-Start Start-Up
WINK: Becoming Vested in Yourself 161
Archrival: How to Cause a Stir 166
No.parking: Fueled by Naivete and Hope 171
Dotzero Design: When Is the Right Time to Start? 174
Pt. 5 Rethinking 179
Sect. 11 Recovering from the Loss of a Significant Client
Lippa Pearce Design: How to Be Irreplaceable 181
Colby & Partners: Deal with It and Move On 185
KMS Team: On Being Prepared 189
Kendra Power Design & Communication, Inc.: Learning from Loss 194
Sect. 12 Recovering from the Loss of a Significant Creative
EM2 Design: Making Staff Feel Completely at Home 199
The Richards Group: When to Hold on and When to Let Go 203
Waters Design: The Unthinkable and Its Aftermath 207
Bailey Lauerman: Preparation and Prevention 212
Sect. 13 Setting a New Direction
KINETIK Communication Graphics/Kitchen [K]: Launching a Dream 217
Designkitchen: Sharpening Focus on Core Strengths 222
KBDA: Moving to New Digs 226
Melvaer&Lien: Presenting a Brand-New Face 231
Pt. 6 Leaving 235
Sect. 14 It's My Party and I'll Fly If I Want To
Mitre Design: A Firm Splits in Two 237
Erowe design: A Fledgling Firm Owner Reflects 241
Art Chantry: On Leaving One's Stomping Grounds 245
Bo Bothe/Savage Design Group: On Not Leaving 249
Sect. 15 To Boldly Go Where No Firm Has Gone Before
Hornall Anderson Design Works: Changing In-House Culture 253
LogoLounge, Inc./Gardner Design: How to Start a Second Business 257
UNO Hispanic Advertising + Design: The Benefits of a Very Defined Niche 262
Wired/Plunkett + Kuhr: Reevaluating Success 267
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