Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success [NOOK Book]

Overview


Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been...
See more details below
Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price
(Save 43%)$24.95 List Price

Overview


Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
Read More Show Less

Product Details

  • ISBN-13: 9781621531173
  • Publisher: Skyhorse Publishing
  • Publication date: 9/1/2002
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 312
  • File size: 728 KB

Table of Contents

Dedication
Introduction
Pt. 1 Planning 1
Sect. 1 Setting Goals Is Easy - Finding Them Later Is the Hard Part
Miriello Grafico: Managing Employee Expectations 3
SamataMason: Emulating Client Successes 7
Liska + Associates: Keeping the Big Picture in Sight 11
Rigsby Design: A Constant State of Becoming 15
Sect. 2 Reputation - Boost or Burden?
Cahan & Associates: Putting Your Reputation to Work 20
Landor Associates: How to Defeat Complacency 24
Bull Rodger: Reputation as a Control Factor 28
Michael Schwab Studio: Sticking with a Good Thing 31
Pt. 2 Managing 35
Sect. 3 Running a Business That Doesn't Eat Your Creativity for Lunch
Gee + Chung Design: Listening to One's Heart 37
Mirko llic Corp: Uncompromising Creative Ideals 42
Sagmeister, Inc.: Find Balance Between Work and Life 46
Terry Marks Design: Seven Postulates for Good Business 50
Sect. 4 You Can't Paddle If You're at the Helm
Kiku Obata & Company: Taking Turns at the Plate 55
Trickett & Webb: Lots of Small Pyramids 59
Chase Design Group: Delegation, Finally 63
Ted Wright Illustration: Let the Work Do the Talking 67
Sect. 5 How Not to Art Direct Your Staff to Death
Watts Design: Everyone's an Art Director 72
Fossil, Inc.: Directing Art and Hearts 76
Vrontikis Design Office: The Gentle Leader 80
Willoughby Design Group: Respect, Perspective, and Stepping Away 83
Pt 3 Cooperating 87
Sect. 6 Together, Wing to Wing and Oar to Oar
Richardson or Richardson: Dissolving an Office 89
Parham Santana: Together, Day In and Day Out 93
Number 17: How to Stay Best Friends 97
Sayles Graphic Design: Keeping the Business Alive 101
Sect. 7 Design or Get Out of the Way
BBK: A Laissez-Faire Partnership 107
AdamsMorioka: Divide and Conquer 112
Pressley Jacobs: a design partnership: Reshaping Management 116
Pentagram: To Each His or Her Own Specialty 120
Pt. 4 Growing 125
Sect. 8 Post-Sliced Bread
Concrete: Blind Optimism and Success 127
VSA Partners: Leveraging Growth through Notoriety 131
Jennifer Sterling Design: Ignoring Fame Altogether 135
Alexander Isley Inc.: Broadening One's Base 138
Sect. 9 This Land Is My Land; This Land Is My Land
Turner Duckworth: A Trans-Atlantic Friendship 143
Desgrippes Gobe Group: Logical Worldwide Expansion 147
Johnson & Wolverton: Getting Started Overseas 151
Selbert Perkins Design: An Office on Both Coasts 156
Sect. 10 Quick-Start Start-Up
WINK: Becoming Vested in Yourself 161
Archrival: How to Cause a Stir 166
No.parking: Fueled by Naivete and Hope 171
Dotzero Design: When Is the Right Time to Start? 174
Pt. 5 Rethinking 179
Sect. 11 Recovering from the Loss of a Significant Client
Lippa Pearce Design: How to Be Irreplaceable 181
Colby & Partners: Deal with It and Move On 185
KMS Team: On Being Prepared 189
Kendra Power Design & Communication, Inc.: Learning from Loss 194
Sect. 12 Recovering from the Loss of a Significant Creative
EM2 Design: Making Staff Feel Completely at Home 199
The Richards Group: When to Hold on and When to Let Go 203
Waters Design: The Unthinkable and Its Aftermath 207
Bailey Lauerman: Preparation and Prevention 212
Sect. 13 Setting a New Direction
KINETIK Communication Graphics/Kitchen [K]: Launching a Dream 217
Designkitchen: Sharpening Focus on Core Strengths 222
KBDA: Moving to New Digs 226
Melvaer&Lien: Presenting a Brand-New Face 231
Pt. 6 Leaving 235
Sect. 14 It's My Party and I'll Fly If I Want To
Mitre Design: A Firm Splits in Two 237
Erowe design: A Fledgling Firm Owner Reflects 241
Art Chantry: On Leaving One's Stomping Grounds 245
Bo Bothe/Savage Design Group: On Not Leaving 249
Sect. 15 To Boldly Go Where No Firm Has Gone Before
Hornall Anderson Design Works: Changing In-House Culture 253
LogoLounge, Inc./Gardner Design: How to Start a Second Business 257
UNO Hispanic Advertising + Design: The Benefits of a Very Defined Niche 262
Wired/Plunkett + Kuhr: Reevaluating Success 267
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)