Inside the Fashion Business / Edition 7

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Overview

This long-time, best-selling text is the single most comprehensive fashion industry text available today. Written by authors with extensive industry ties and business savvy, the text provides an overview of the fashion sectors from a business perspective. The text meshes the excitement of the industry with the business view required to succeed in the industry. In its authoritative, lively, and easy-to-read approach, the text examines the various segments of the industry within the unifying context of the total fashion pipeline. Includes a bottom-line business perspective, timely examples from author's extensive industry contacts, extensive resource information, readings, and much more. For anyone interested in an Introduction to the Fashion Industry.

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Product Details

  • ISBN-13: 9780130108555
  • Publisher: Prentice Hall
  • Publication date: 11/12/2002
  • Edition description: REV
  • Edition number: 7
  • Pages: 558
  • Product dimensions: 7.95 (w) x 9.92 (h) x 1.26 (d)

Meet the Author

Kitty G. Dickerson is Department Chairman and Professor, Department of Textile and Apparel Management, University of Missouri-Columbia. Dr. Dickerson is a Fellow in the International Textile and Apparel Association (ITAA) and has served as president of that group. She serves on the Board of Directors of Kellwood Company, a Fortune 700 apparel firm, which is the fifth-largest publicly owned apparel firm in the United States and the fifteenth-largest in the world, with sales well over $2 billion. She serves as Chairman of the Board's Corporate Governance Committee and is also a member of the Executive Committee and the Audit Committee. With previous experience in retailing, Dr. Dickerson's work focuses on the total softgoods industry. Also author of another Prentice Hall book, Textiles and Apparel in the Global Economy, Dr. Dickerson was an early leader in focusing on globalization in the industry. She was invited to write the apparel chapter for U.S. Industry and Trade Outlook, published by the U.S. Department of Commerce, and has been asked by Standard & Poor's to write various softgoods industry analyses. She was chosen as the Bobbin "Educator of the Year," an award presented through ITAA. Additionally, she was named to Textile World's "Top Ten Leaders" list and has received numerous other academic and industry awards. She has published widely in scholarly and trade journals and has been invited to address academic and industry groups in the United States and in other countries.

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Read an Excerpt

Inside the Fashion Business is a book for those who have a particular interest in what is called the fashion industry—that complex of enterprises concerned with the design, production, and marketing of men's, women's, and children's apparel, accessories and cosmetics.

The fashion industry of the new millennium is one that is quite different from the one that existed only a decade or two ago. This industry has become one of the most globalized of all sectors, with a vast worldwide production and distribution network that includes almost every country of the world as a participant in some way. New technologies have made for fast, easy communication with industry partners on other continents. Similarly, new computer technologies have been incorporated into virtually all aspects of the industry to increase efficiency, save time, and produce value for the consumer. Additionally, the industry and companies have restructured through mergers to enhance efficiency and market strength and sometimes have divested of certain operations to focus on core businesses. New to This Edition

This seventh edition has been revised to reflect the phenomenal changes taking place in the industry today. The book has been completely updated to prepare individuals for careers in this transformed industry. Similarly, the book can be of value for those already in the industry by serving as a comprehensive reference.

Every segment of the industry has been required to change to meet new competitive challenges. The industry has been vastly restructured through these shifts in emphases and activities. These changes are discussed in several chapters.

A particularlyimportant aspect of the revision is the inclusion throughout the book of information on how new computer technologies have reshaped the industry. Of particular note are tables in Chapter 6 that outline the apparel production process in sequential order and identify how computer technologies are incorporated at each stage.

Globalization is also a theme found in many chapters. In fact, this is now such an important aspect of how the fashion industry works today that the chapter entitled "Globalization of the Fashion Industry" has become Chapter 3 in this edition, rather than as Chapter 8 in the last edition, thanks to a reviewer's suggestion. Of special note is a summary table highlighting the impact of globalization on various segments of the industry.

Other examples of the new material in this edition are:

  • The use and impact of the Internet for various aspects of business.
  • Electronic commerce (e-commerce), as found in both business-to-consumer (B2C) applications, such as online sales, and business-to-business (B2B) applications, such as online sourcing.
  • Information on sources that facilitate B2B commerce in the fashion industry. Supply chain management.
  • The growing importance of logistics activities and changes in the distribution process such as cross docking.
  • The growing power of the consumer, with a profile of various groups. Special attention is given to marketing to Generations X, Y, and Z as well as to growing minority markets in the United States.
  • The use of data mining to better understand consumers and their buying patterns.
  • Current aspects of retailing such as "lean retailing," global retailing, and "e-tailing."
  • The tension between manufacturers and retailers over chargebacks.
  • New and updated information on trade policies that affect the fashion industry. A short discussion of high-performance textiles.
  • A new section on the cosmetics industry.
  • The NAICS (North American Industry Classification System) used to classify industry segments.
  • An extensive listing of websites for job hunting.
  • Additional designers and glossary terms have been added to appendixes.
Organization

The book first presents an introductory overview of the fashion business and another chapter on principles of fashion. Then a chapter on globalization follows. The book is organized to follow the stages through which a product goes. Because the consumer is the focal point around which the whole industry must be organized, a chapter on the consumer comes next. The following chapters each deal with one particular segment of the fashion industry and go through the stages of production: the raw materials of fashion—the fibers, fabrics, and so on; apparel production; and finally distribution through various forms of retailing. A final chapter discusses a variety of support services available for the industry.

The chapters first include an organized fact-filled body of knowledge. Next comes a series of industry readings carefully selected to complement, supplement, and illustrate the subject matter of the chapter. The readings may describe the operations of leading companies or may reflect significant trends occurring in the industry. Then, to facilitate further research, each chapter has an updated bibliography, list of trade associations, and list of trade periodicals related to the subject. In each case, the chapter concludes with suggested review activities. Following the final chapter are a fashion business glossary and three appendixes. New to this edition, Appendix A provides an extensive list of online job-hunting sources. Content

Chapter 1, "The Business of Making and Selling Fashion," presents an overview of the fashion industry and its scope, economic importance, and major trends affecting the industry. The trends discussed are those of a broad nature that are reshaping the industry and that apply to virtually all segments of the fashion sector.

Chapter 2, "Principles of Fashion," discusses the generally accepted definitions of fashion and the principles governing its origin and dynamics, along with the implications for the marketers of fashion. It also discusses the role of designers today.

Chapter 3, "Globalization of the Fashion Industry," considers why globalization has occurred for this sector, how it affects the industry, some of the issues involved including trade policies, and the importance of being prepared to function in a global economy.

Chapter 4, "The Consumer," is designed to help the reader understand that the consumer is the reason the fashion industry exists. As consumers change their priorities and spending habits, fashion marketers must be increasingly sensitive to con-

Chapter 5, "The Materials of Fashion," examines the industries that provide the raw materials from which apparel and accessories are made: fibers, fabrics, leathers, and furs. Each is discussed in terms of its economic importance, its method of operation, and its strategies for meeting present market conditions.

Chapter 6, "Women's and Children's Apparel," discusses the design, production, and marketing of women's and children's apparel. It includes the history, development, growth, and practices of this segment on the fashion business. This chapter has been revised significantly to incorporate new technological changes used

Chapter 7, "The Menswear Industry," reviews the growth of this industry, the growing influence of fashion in menswear, changes affecting the industry, and its

Chapter 8, "Fashion Accessories, Intimate Apparel/Undergarments, and Cosmetics," deals with the economic importance and operations of these specialized industries that produce for specialized segments of the fashion industry The section

Chapter 9, "Fashion Producers in Other Countries," discusses the fashion producers in other countries who supply fashion merchandise to the global market, with an emphasis on the U.S. market. These producers range from internationally famous designers to contractors in low-wage countries.

Chapter 10, "The Retailers of Fashion," explains the different types of retail operations, the part each plays in the business of fashion, and how retailing is changing. New forms of retailing, particularly online retailing, are discussed.

Chapter 11, "Auxiliary Fashion Enterprises," covers the service enterprises that contribute to the effective functioning of the fashion business, such as news media, fashion advisory and information services, management consultants, advertising and publicity agencies, and buying/sourcing offices, among others.

The "Fashion Business Glossary" provides help with the vocabulary fashion professionals need to master. Appendix A gives an extensive listing of websites available to assist in job hunting. Appendix B is an annotated list of influential designers. Appendix C, "Career Opportunities in Fashion," provides guidance for those seeking a niche in the fashion business. Entry-level opportunities are discussed in terms of personal qualities, skills, and preparation.

The author feels strongly that readers need statistical yardsticks against which to measure the importance of various industries, trends, and individual enterprises in the fashion business. This is included in the text, within the limits of what was available up to the time of publication.

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Table of Contents

1. The Business of Making and Selling Fashion.

2. Principles of Fashion.

3. Globalization of the Fashion Industry.

4. The Consumer.

5. The Materials of Fashion.

6. The Women's and Children's Apparel Industry.

7. The Menswear Industry.

8. Fashion Accessories, Intimate Apparel/Undergarments, Cosmetics.

9. Fashion Producers in Other Countries.

10. The Retailers of Fashion.

11. Auxiliary Fashion Enterprises.

Fashion Business Glossary.

Appendix A: Select World Wide Web Sites.

Appendix B: The Influential Designers.

Appendix C: Career Opportunities in Fashion.

Index.

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Preface

Inside the Fashion Business is a book for those who have a particular interest in what is called the fashion industry—that complex of enterprises concerned with the design, production, and marketing of men's, women's, and children's apparel, accessories and cosmetics.

The fashion industry of the new millennium is one that is quite different from the one that existed only a decade or two ago. This industry has become one of the most globalized of all sectors, with a vast worldwide production and distribution network that includes almost every country of the world as a participant in some way. New technologies have made for fast, easy communication with industry partners on other continents. Similarly, new computer technologies have been incorporated into virtually all aspects of the industry to increase efficiency, save time, and produce value for the consumer. Additionally, the industry and companies have restructured through mergers to enhance efficiency and market strength and sometimes have divested of certain operations to focus on core businesses.

New to This Edition

This seventh edition has been revised to reflect the phenomenal changes taking place in the industry today. The book has been completely updated to prepare individuals for careers in this transformed industry. Similarly, the book can be of value for those already in the industry by serving as a comprehensive reference.

Every segment of the industry has been required to change to meet new competitive challenges. The industry has been vastly restructured through these shifts in emphases and activities. These changes are discussed in several chapters.

A particularly important aspect of the revision is the inclusion throughout the book of information on how new computer technologies have reshaped the industry. Of particular note are tables in Chapter 6 that outline the apparel production process in sequential order and identify how computer technologies are incorporated at each stage.

Globalization is also a theme found in many chapters. In fact, this is now such an important aspect of how the fashion industry works today that the chapter entitled "Globalization of the Fashion Industry" has become Chapter 3 in this edition, rather than as Chapter 8 in the last edition, thanks to a reviewer's suggestion. Of special note is a summary table highlighting the impact of globalization on various segments of the industry.

Other examples of the new material in this edition are:

  • The use and impact of the Internet for various aspects of business.
  • Electronic commerce (e-commerce), as found in both business-to-consumer (B2C) applications, such as online sales, and business-to-business (B2B) applications, such as online sourcing.
  • Information on sources that facilitate B2B commerce in the fashion industry. Supply chain management.
  • The growing importance of logistics activities and changes in the distribution process such as cross docking.
  • The growing power of the consumer, with a profile of various groups. Special attention is given to marketing to Generations X, Y, and Z as well as to growing minority markets in the United States.
  • The use of data mining to better understand consumers and their buying patterns.
  • Current aspects of retailing such as "lean retailing," global retailing, and "e-tailing."
  • The tension between manufacturers and retailers over chargebacks.
  • New and updated information on trade policies that affect the fashion industry. A short discussion of high-performance textiles.
  • A new section on the cosmetics industry.
  • The NAICS (North American Industry Classification System) used to classify industry segments.
  • An extensive listing of websites for job hunting.
  • Additional designers and glossary terms have been added to appendixes.

Organization

The book first presents an introductory overview of the fashion business and another chapter on principles of fashion. Then a chapter on globalization follows. The book is organized to follow the stages through which a product goes. Because the consumer is the focal point around which the whole industry must be organized, a chapter on the consumer comes next. The following chapters each deal with one particular segment of the fashion industry and go through the stages of production: the raw materials of fashion—the fibers, fabrics, and so on; apparel production; and finally distribution through various forms of retailing. A final chapter discusses a variety of support services available for the industry.

The chapters first include an organized fact-filled body of knowledge. Next comes a series of industry readings carefully selected to complement, supplement, and illustrate the subject matter of the chapter. The readings may describe the operations of leading companies or may reflect significant trends occurring in the industry. Then, to facilitate further research, each chapter has an updated bibliography, list of trade associations, and list of trade periodicals related to the subject. In each case, the chapter concludes with suggested review activities. Following the final chapter are a fashion business glossary and three appendixes. New to this edition, Appendix A provides an extensive list of online job-hunting sources.

Content

Chapter 1, "The Business of Making and Selling Fashion," presents an overview of the fashion industry and its scope, economic importance, and major trends affecting the industry. The trends discussed are those of a broad nature that are reshaping the industry and that apply to virtually all segments of the fashion sector.

Chapter 2, "Principles of Fashion," discusses the generally accepted definitions of fashion and the principles governing its origin and dynamics, along with the implications for the marketers of fashion. It also discusses the role of designers today.

Chapter 3, "Globalization of the Fashion Industry," considers why globalization has occurred for this sector, how it affects the industry, some of the issues involved including trade policies, and the importance of being prepared to function in a global economy.

Chapter 4, "The Consumer," is designed to help the reader understand that the consumer is the reason the fashion industry exists. As consumers change their priorities and spending habits, fashion marketers must be increasingly sensitive to con-

Chapter 5, "The Materials of Fashion," examines the industries that provide the raw materials from which apparel and accessories are made: fibers, fabrics, leathers, and furs. Each is discussed in terms of its economic importance, its method of operation, and its strategies for meeting present market conditions.

Chapter 6, "Women's and Children's Apparel," discusses the design, production, and marketing of women's and children's apparel. It includes the history, development, growth, and practices of this segment on the fashion business. This chapter has been revised significantly to incorporate new technological changes used

Chapter 7, "The Menswear Industry," reviews the growth of this industry, the growing influence of fashion in menswear, changes affecting the industry, and its

Chapter 8, "Fashion Accessories, Intimate Apparel/Undergarments, and Cosmetics," deals with the economic importance and operations of these specialized industries that produce for specialized segments of the fashion industry The section

Chapter 9, "Fashion Producers in Other Countries," discusses the fashion producers in other countries who supply fashion merchandise to the global market, with an emphasis on the U.S. market. These producers range from internationally famous designers to contractors in low-wage countries.

Chapter 10, "The Retailers of Fashion," explains the different types of retail operations, the part each plays in the business of fashion, and how retailing is changing. New forms of retailing, particularly online retailing, are discussed.

Chapter 11, "Auxiliary Fashion Enterprises," covers the service enterprises that contribute to the effective functioning of the fashion business, such as news media, fashion advisory and information services, management consultants, advertising and publicity agencies, and buying/sourcing offices, among others.

The "Fashion Business Glossary" provides help with the vocabulary fashion professionals need to master. Appendix A gives an extensive listing of websites available to assist in job hunting. Appendix B is an annotated list of influential designers. Appendix C, "Career Opportunities in Fashion," provides guidance for those seeking a niche in the fashion business. Entry-level opportunities are discussed in terms of personal qualities, skills, and preparation.

The author feels strongly that readers need statistical yardsticks against which to measure the importance of various industries, trends, and individual enterprises in the fashion business. This is included in the text, within the limits of what was available up to the time of publication.

Read More Show Less

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