Inside the Magic Kingdom: Seven Keys to Disney's Success

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Overview

Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.

What People Are Saying

J.W. "Bill" Marriott
Thumbs up! A fast-paced book that forces you to look closely at how you do business. Whether ...
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More About This Book

Overview

Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.

Editorial Reviews

Larry King
This is not only a fascinating behind-the-scenes look at what makes the Magic Kingdom tick, but the lessons can be applied to enhance the success of any company.
—Larry King Live, CNN

Product Details

  • ISBN-13: 9781885167231
  • Publisher: Peak Performance
  • Publication date: 3/28/1997
  • Pages: 160
  • Sales rank: 71,494
  • Product dimensions: 5.94 (w) x 8.44 (h) x 0.81 (d)

Table of Contents

About This Book
1 Off to Orlando 1
2 Five at the Starting Gate 7
3 Who's Really Your Competition? 17
4 How Little Things Make a Big Difference 27
5 Michael Eisner Sets the Record Straight 39
6 The Importance of Things Unseen 57
7 Putting on the Ears 69
8 Keeping the Magic Going 83
9 Behind the Scenes 103
10 Silo Busting Made Easy 121
11 How Disney Picks the Right People 135
12 Keeping Customers Who Count 149
13 Building Strong Business Partnerships 159
14 One with Passion... 169
Leader's Tool Kit: How to Put the Lessons to Work in Your Company 181
Notes 187
Further Reading 188
About the Author 190
Acknowledgments 191

Customer Reviews

Average Rating 5
( 4 )

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Sort by: Showing all of 4 Customer Reviews

  • Anonymous

    Posted August 4, 2000

    Simple yet powerful ideas

    The Walt Disney Company is famous for having an organization that is dedicated to customer service and quality of product. The author of this book has attempted to break down the culture and philosophy of Disney into seven easily understood lessons. Since I have not worked for Disney, I cannot judge how well the author did in his understanding of the Disney organization¿s culture and techniques, however, the seven lessons that he presents certainly make sense for any business environment. I am always amazed at how studies of successful businesses reveal ideas that hardly seem earth shattering because they are so basic and appear to be simple common sense. However, these concepts need to be repeated over and over again. One such idea is to know your customers and keep them the focus of everything that you are doing. But in the business world of today, these common sense ideas seem to get lost in rush to make a business successful, which is odd because these are the very ideas that will make a business succeed. This book was enjoyable to read and the lessons are presented to the reader in a series of entertaining and relaxed stories. After reading this book I felt a renewed commitment to the common sense ideas presented in this book. I recommend this book to anyone in business that would like to renew his or her own commitment to solid business concepts.

    1 out of 1 people found this review helpful.

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  • Posted April 2, 2009

    more from this reviewer

    Connellan's work is genius!!!

    This book is a terrific, yet simple read. The lessons are practical and tactful. It is great for the success of any type of business. The seven keys are lessons that are applicable to everyday living. It all begins with changing your perception and improving your character. We are all customers and should treat each other as such; what better way than to apply the lesson thought in this book to your everyday walk. I highly recommend it to any and everyone.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted March 26, 2010

    No text was provided for this review.

  • Anonymous

    Posted February 25, 2010

    No text was provided for this review.

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