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Inside the Minds: The Art of Retail - CEOs from 7-Eleven, Orvis, Meineke & More on Successfully Delivering Product to Market and Operating in a Retail Environment
     

Inside the Minds: The Art of Retail - CEOs from 7-Eleven, Orvis, Meineke & More on Successfully Delivering Product to Market and Operating in a Retail Environment

by Aspatore Books Staff, Sheila O'Connell Cooper, Dick Dickson, Perk Perkins, Kip Tindell
 

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Inside the Minds: The Art of Retail is the most authoritative book ever written on the ins and outs of retailing - through all channels. Featuring Chairmen, Presidents and CEOs representing some of the world's leading retailers, this book provides a broad, yet comprehensive overview of all aspects of the industry and the keys to conceptualizing, differentiating

Overview

Inside the Minds: The Art of Retail is the most authoritative book ever written on the ins and outs of retailing - through all channels. Featuring Chairmen, Presidents and CEOs representing some of the world's leading retailers, this book provides a broad, yet comprehensive overview of all aspects of the industry and the keys to conceptualizing, differentiating and delivering a successful and profitable product. From the history of on-line retail to the steps involved in building a name analogous to convenience, authors pull readers through all methods for efficiently reaching the consumer and expertly delivering product to market. From revamping a brand, to the particulars around excellent customer service, as well as finding and retaining the best employees, authors articulate the finer points around retail now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great minds driving the world of retail, as experts from all sides offer up their thoughts around the keys to success in the fascinating industry.

This book is written by:

James W. Keyes, President & CEO, 7-Eleven, Inc. - A New Brand of Retail

R. Whitney Anderson, Chairman & CEO, MotherNature.com - The Successful Online Retailer

Steven G. Puett, President & CEO, Las Vegas Golf & Tennis - Knowing Your Business Means Knowing Your Customer, First

Jeffrey W. Griffiths, President & CEO, Electronics Boutique Holding Corp. - The Retailer as Artist

Ken Walker, President & CEO, Meineke Car Care Center, Inc. - Reaching the Customer

Marc C. van Gelder, President & CEO, Peapod - Attracting the Customer

Jeffrey Stone, President & CEO, Tweeter Home Entertainment Group, Inc. - The Art of Customer Service

Kip Tindell, CEO, President and Co-Founder, The Container Store - The Principles of Retailing

Perk Perkins, President & CEO, The Orvis Co. - Orvis - Multi-Channel Retailing of an Authentic Lifestyle

Dick Dickson, President & CEO, The Paradies Shops - A Vision for Retailing and Other Points of Interest

Sheila O'Connell Cooper, Former President & CEO; Former EVP & Board member - The Pampered Chef; Mary Kay Corp. - The Unique Qualities of Direct Selling

Product Details

ISBN-13:
9781587622373
Publisher:
Aspatore Books
Publication date:
10/28/2003
Series:
Inside the Minds Series
Pages:
170
Product dimensions:
5.50(w) x 8.40(h) x 0.50(d)

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