Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

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by Geoffrey A. Moore
     
 

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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time

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Overview

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Product Details

ISBN-13:
9780061808630
Publisher:
HarperCollins Publishers
Publication date:
03/17/2009
Series:
Collins Business Essentials
Sold by:
HARPERCOLLINS
Format:
NOOK Book
Pages:
272
Sales rank:
793,719
File size:
1 MB

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