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From the Publisher&qu: "Jan Verloop's book is practical and inspirational... Management books can be boring when they only contain descriptions and instructions… This book includes emotions as an integral factor in the business process and convinces the reader that without a vision, without passion and without determination, innovation will not be successful."
&source: Jeroen van der Veer, Vice-Chairman of Royal Dutch/Shell Group
"The reader will find a practical and inspirational book with a focus on hands-on experience, which provides a well-rounded theoretical framework. This framework is accompanied by several very valuable examples from Shell, which contribute to the high value of the book. No recipes for success are offered, but a large number of important hints on how to successfully manage innovation are given. This book is a must-have for practitioners, and also provides a good basis for students and academcis in innovation management."
Anja Geritz, Institute for Project Management and Innovation, University of Bremen, CREATIVITY AND INNOVATION MANAGEMENT, Vol. 14, No.1, 2005
"The overall treatment of innovation by the author is quite different and refreshing to most other books on the subject and considers innovation in a way that will be more attractive and understandable to lay readers. The book is well -illustrated with a useful selection of coloured diagrams and tables, clarifying and reinforcing the meaning of the main text. The quality of reproduction is excellent, with a clear layout throughout and use of chapter summaries. Self-contained with no references to further reading. The book is relatively expensive, but its size and descriptive nature will encourage broad appeal and is suitable for both academics and practitioners."
K.L. Edwards, University of Derby, School of Computing and Technology, MATERIALS AND DESIGN, Vol. 27, 2005