Inspired!: Take Your Product Dream from Concept to Shelf [NOOK Book]

Overview

Each year, passionate, hard-workingindividuals launch tens of thousands of new products. Unfortunately, although a great number of these products serve a need or satisfy a want, the majority disappear from the marketplace within two years. It doesn't have to be this way. Most products fail not because they weren't good ideas but, rather, because the entrepreneurs behind them weren't prepared. In Inspired! Take Your Product Dream from Concept to Shelf, entrepreneur Vik Venkatraman provides the expert guidance you ...

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Inspired!: Take Your Product Dream from Concept to Shelf

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Overview

Each year, passionate, hard-workingindividuals launch tens of thousands of new products. Unfortunately, although a great number of these products serve a need or satisfy a want, the majority disappear from the marketplace within two years. It doesn't have to be this way. Most products fail not because they weren't good ideas but, rather, because the entrepreneurs behind them weren't prepared. In Inspired! Take Your Product Dream from Concept to Shelf, entrepreneur Vik Venkatraman provides the expert guidance you need to avoid the common mistakes most people make.

Divided into three sections—Development, Launch, and Rollout—and using what the author refers to as The Inspired Method to help you build mutually beneficial relationships and make informed decisions, Inspired! walks you through each and every step of bringing a new product to market and ensuring that the product succeeds, including how to:

  • Use Web tools to determine demand
  • Utilize your personal network to gain access to those who can assist you through the various stages of launching a product
  • Create a mock-up and a prototype, and the difference between the two
  • Select a name that increases your chancesof success
  • Negotiate with suppliers, including thequestions you should ask
  • Determine whether to manufacture yourproduct domestically or overseas
  • Pitch your product to retailers, and how to get your foot in the door in the first place
  • Market your product on the Web
  • Find financing from angel investors, venture capitalists, banks, grant programs, andentrepreneurship competitions

Inspired! also includes sample letters to potential business partners, invaluable insights from successful entrepreneurs, and exercises to reinforce what you've learned.

Launching a successful new product requires much more than just a great idea. Inspired! arms you with the knowledge—the knowledge most entrepreneurs lack—that can help you save time and money, and ensure that your product is one of the 10 percent that proves to be a huge success.

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Product Details

  • ISBN-13: 9780470933787
  • Publisher: Wiley
  • Publication date: 12/15/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • Sales rank: 1,348,592
  • File size: 2 MB

Meet the Author

VIK VENKATRAMAN is a dreamer, free thinker, and student of life.He is the founder of both Star Power, the first 100% pure starfruitjuice sold at specialty grocery stores, andV Bespoke, a fashioncompany offering affordable, high quality, custom-tailoredclothing. Vik is a former brand manager for Red Bull, and as ahighly respected entrepreneur and management consultant withDeloitte Consulting and American Express, he has advised Fortune500 retail, travel, and consumer productcompanies on a wide rangeof issues, including operations, marketing strategies, andmanufacturing. Vik studied biomedical engineering atColumbiaUniversity, where he graduated with honors.

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Table of Contents

Preface.

Acknowledgments.

PHASE I DEVELOPMENT.

Chapter 1 Develop the Idea.

Chapter 2 Create Your Product.

Chapter 3 Brand Marketing.

Chapter 4 Design the Process.

PHASE II LAUNCH.

Chapter 5 Packaging a Product.

Chapter 6 Produce Your Product and Platform.

PHASE III ROLLOUT.

Chapter 7 Get Distribution, and Get on the Shelf.

Chapter 8 Demonstrate Local Success.

Chapter 9 Financing Primer.

Notes.

About the Author.

Index.

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