Instagram: How a Photo-Sharing App Achieved a $1 Billion Facebook Buyout in 18 Months [NOOK Book]

Overview

ABOUT THE BOOK



On April 5, 2012 Instagram was valued at 500 million dollars as part of a new round of funding with investors. Just a few days later, Mark Zuckerberg, CEO of Facebook, negotiated  to buy it for $1 billion, $300 million cash and $700 million in Facebook shares. CNN called it one of the biggest deals in recent business tech history — not too shabby ...
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Instagram: How a Photo-Sharing App Achieved a $1 Billion Facebook Buyout in 18 Months

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Overview

ABOUT THE BOOK



On April 5, 2012 Instagram was valued at 500 million dollars as part of a new round of funding with investors. Just a few days later, Mark Zuckerberg, CEO of Facebook, negotiated  to buy it for $1 billion, $300 million cash and $700 million in Facebook shares. CNN called it one of the biggest deals in recent business tech history — not too shabby for a business only 18 months old, and a great inspiration to small companies everywhere. However, Facebook’s acquisition received mixed reviews and many raised eyebrows in the technology and business world.

As details emerge regarding the buyout, and as analysts scramble to make sense of the deal, there are many questions. How did Zuckerberg and Kevin Systrom of Instagram arrive at a figure of $1 billion? What implications does this deal have for Facebook when it goes public in an expected Initial Public Offering in May, 2012? Why does Facebook want Instagram so badly? What can businesses learn from this deal, and how the heck did a tiny company without any revenue become so desirable in just 18 months?  

While Instagrams buyout by Facebook was viewed by many as a surprise acquisition, it illustrates the increasing importance of the image-based social-sharing platforms in today’s technology business world. Facebook already had a photo-sharing mobile photo-sharing program, but it was slow to load and clumsy to use. For the past several years, a team had been working on developing a solution. As recently as last summer, rumours circulated about a Facebook iPhone photo-sharing application that would make it easier for users to upload, edit and share their photos. With changes in team members and little to show for their work, nothing more was heard of Facebook’s progress until February 2012, when  Business Insider magazine reported new product boss Dirk Stoop was working on a new solution to the problem.  

Zuckerberg was reported in the New York Times piece With Instagram Deal Facebook Shows its Worth as saying “We don’t plan on doing many more of these, if any at all, but providing the best photo-sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.” It is safe to assume that Facebook’s own product was not working out as hoped, leading Zuckerberg to buy the best photo-sharing experience instead of developing it.

In addition to examining details of the acquisition, there are broader issues to address. How can businesses use Instagram and Facebook to build their own brands? What does this deal say about Facebook’s predictions for the mobility market and photo-sharing platforms? While Zuckerberg’s official statement is that Instagram will continue operating as a separate platform from Facebook, and that people who have Instagram but aren’t on Facebook can continue using their favorite app, how will Instagram change now that it is owned by Facebook?

In this book, we will address these questions and review a quick history of Instagram. We’ll examine the events of Easter weekend that led to the Instagram buyout, and get a glimpse into the fast-moving world of high tech business and multi-billion dollar companies.

EXCERPT FROM THE BOOK

Mark Zuckerberg and Facebook paid $1 billion for a business that doesn’t have any revenue. Why? In a nutshell, Facebook purchased Instagram to take custody of its users before Facebook competitors did, to strengthen its position in the mobile phone market, and to get rid of a potentially difficult competitor.

As people in the tech world often say, money follows the users. The recent availability of Instagram for Android users had Zuckerberg concerned, especially when the Instragram user population jumped by 10 million people in 10 days.  A million new users a day is serious stuff. This app had a strong presence in a market where Facebook was floundering, and Instagram was gaining momentum. Facebook’s buyout of Instagram is a good example of the “ if you can’t beat ‘em, buy ‘em” mentality. Here is the rundown on possible reasons for why Facebook wanted Instagram. Instagram: Photo Sharing & What Is So Special, Anyway? Threat to Facebook: Instagrams explosive growth as a photo-sharing app was a real threat to Facebook, which was struggling to keep up with the fast moving mobile app developments being introduced by young, innovative startups. When one million users signed up for Instagram in a day after it became available for the Android tablet, the threat worsened. While Facebook users constantly post photos and organize albums online, the mobile version is clumsy, busy and cluttered with ads. It doesn’t work as smoothly as Instagram, can tak
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Product Details

  • BN ID: 2940014994767
  • Publisher: Hyperink
  • Publication date: 7/26/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Sales rank: 181,659
  • File size: 154 KB

Meet the Author

A former financial adviser with over a decade of experience in personal finance and small business banking, Sarita Harbour is a professional freelance writer specializing in small business, personal finance, and content marketing techniques. Sarita is passionate about frugal living, financial literacy, and teaching small business owners how to provide and market excellent content on their websites. Her writing appears online at Zerys.com, Chron.com, The Business Finance Store and several other business and finance blogs. Sarita graduated from the University of Guelph with a degree in Psychology, and she holds the Personal Financial Planning designation from the Institute of Canadian Bankers. View her writing clips online at http://saritaharbour.contently.com/. Sarita can be found on Twitter @Avamummy.
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Customer Reviews

Average Rating 2.5
( 309 )
Rating Distribution

5 Star

(109)

4 Star

(17)

3 Star

(19)

2 Star

(14)

1 Star

(150)

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See All Sort by: Showing 1 – 20 of 309 Customer Reviews
  • Anonymous

    Posted September 30, 2012

    READ

    Dear barns a noble , please let us have instagram EVERYONE SAY THIS REVIEW WAS HELPFUL AND MAYBE THEY WILL LOOK AT THIS REVIEW

    721 out of 754 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 9, 2012

    Anonymus

    WE WANT THE INSTAGRAM APP

    568 out of 600 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 12, 2012

    ?..

    I think that the nook should have the instagram app... if its just a book wheres the fun book are only reading about something but expirencing it is the best so i think that the nook should get the instagram app i would make me and alot of other people happy

    412 out of 421 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 13, 2012

    Dumb

    They shhould have the instagram app for free, people would love it. Just an idea.

    382 out of 396 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 26, 2012

    Instagram

    Instagram app!

    322 out of 345 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 11, 2012

    Brooke

    I like the book, but they need to make an app that's free for it

    273 out of 292 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 1, 2012

    Stupid

    No one buy this... its has no benefit

    201 out of 264 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 12, 2012

    Instagram

    They should get the actual app then people would buy it and there would be good reviews,right!?

    179 out of 186 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 24, 2012

    Anoymonaus

    I really want Instagram but I think two reasons nook dpesn't have it...1. Nook doesn't have a camera 2. B&N hate us D:

    173 out of 208 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 28, 2012

    There should be an instagram app people would LOVE it

    The book shows that tons of people LOVE instagram. Every one will want to get the app. Tons of people will agree.

    162 out of 171 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 18, 2012

    They need the app

    They need the instragram app i have the app in my ipod

    125 out of 137 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 15, 2012

    Anonymous

    We should really get instagram for the nook everybody wants it instead if the book

    103 out of 112 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 1, 2012

    I think we shouldnget instagram

    We should get it becuase we hav media center we dont need a camrea to do this! We should also have instagram becuase a lot of nook ppl want it! If you agree with me hit YES!!

    102 out of 103 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 12, 2012

    Review

    Who would buy this why dont they just get the free app and i give this zero stars but it makes you give at least one

    74 out of 90 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 1, 2012

    App

    This is horrible doesnt bn know that people would like them more if they just had INSTAGRAM on nook? It annoys me so much that they have a book about it but NOT THE APP. THIS IS SO STUPID!!!!!!!!! No stars!!!!

    68 out of 78 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 26, 2012

    Instigram

    Instigram app for free pleaseee

    66 out of 69 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 24, 2012

    We neeed instagram and facebook

    We need instagram and a facebook app!! Like if you agree!!!

    62 out of 64 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 21, 2012

    Imstagram

    They need to make an app

    62 out of 65 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 21, 2012

    Make the app! We need this on nook!

    B&N should make the instagram app. If you agree say yes to if the review helped you.

    56 out of 60 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 31, 2012

    jghyftufyu

    i hate when they do this... seroisly just get the app. no one neefs the book

    56 out of 63 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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