Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs / Edition 1

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“The first strategy Janet developed for me turned a $572 expenditure into $31,000 in just six hours. Her second turned $1,280 into $105,000 in just six weeks.”-Jack Canfield, cofounder of the Chicken Soup for the Soul® book series

You've spent a lot of time, effort, and money to get where you are today. You've hired employees or established outsource relationships. You've developed products or services, advertised, sold, and delivered. Perhaps you work for a small business, sharing the owner's dream for substantial wealth. Along the way-without even knowing it-you've created something else too: marketable assets. Assets such as your relationships with suppliers, your advertising calendar, your Internet presence, your key employees, your sales force . . . and everything else that affects your business.

Instant Income is the first ever system to show you how to turn uncommon assets into income you can make and use in just hours, days or weeks-and to help you develop entirely new streams of income from unlikely sources. With Janet Switzer's proven secrets, you'll be able to

  • Discover hidden pockets of potential income-at no cost to you
  • Sell more to your current customers and generate new clients
  • Lower costs, increase prices, and maximize profits
  • Get others to do your marketing for you
  • Create your own Instant Income implementation plan

This comprehensive guide is packed with ready-to-use campaigns, money-generating guidelines, do-it-yourself financial calendars, and so much more. Best of all, the purchase of this book gives you FREE full access to the Instant Income online tools. These tools include a FREE online audit, FREE sample intrapreneurship template, and FREE e-training program.

This is no ordinary how-to guide. This is Instant Income-for you, for real, for life.

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Product Details

  • ISBN-13: 9780071487788
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 2/9/2007
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.00 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Janet Switzer is the New York Times bestselling coauthor of The Success Principles with Jack Canfield, cocreator of the phenomenal Chicken Soup for the Soul® franchise. Since 1993, Switzer has been the leading income generator of choice for Mr. Canfield's seminars and speaking business and for Mark Victor Hansen's mega-seminars and in-house catalogs. She has also developed successful campaigns in media, direct mail, and specialty marketing for many of the most renowned celebrity entrepreneurs in the world. Visit the Instant Income Web site at

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Table of Contents

Preface     xi
How to Read This Book     1
Strategies That Bring in the Cash
Getting Customers to Give You More Money     7
Keep Track of Customer Buying Patterns, Then Call to Toke Reorders     14
Upsell Customers at the Point of Purchase     18
Convert One-Time Customers to Continuity Customers     23
Resell Customers Prior to Their Contract Renewal Date     20
Instantly Reactivate Past Customers and Patients     29
Getting Other People to Help Bring in the Cash     34
Create Endorsed Offers     42
Create a Referral Circle or Professional Consortium     48
Offer Other People's Products and Services to Your Customers     55
Conduct a Teleseminar with Your Joint-Venture Partner     56
Become on Add-On to Someone Else's Product or Service     64
Writing Ads That Make the Phone Ring     68
Ask Your Customers to Tell Their Story     83
Broadcast a Compelling Press Release     87
Become an Industry Expert and Get on the Radio     93
Buy Remnant Space     99
Hold a Special Sale Using the "Reason Why"     102
Prospecting for Instant Income     106
Conduct Preview Workshops and Start Speaking     113
Run a Two-Step Campaign     116
Place Your Literature in Targeted Locations     120
Ask Customers and Vendors for Referrals     124
Create Instant Income at Trade Shows     120
Helping Your Sales Force Earn Instant Income     131
Conduct Follow-up Telemarketing and Voice Broadcast Campaigns     139
Start Bundling Products and Services     143
Make Specific Product and Service Offers     147
Create a Downsell Position     150
Create Instant Sales with Nontraditional Salespeople     153
Making Instant Income on the Internet     156
Launch a Viral Report and Squeeze Page     165
Recruit Affiliates for a 24-Hour Strategy     171
Drive Buyers to Your Web Site with Articles     175
Broadcast Internet-Only Offers via E-mail     180
Conduct a 28-Day Product Launch Campaign     185
Finding Instant Income in Overlooked Assets     191
Liquidate Inventory Overstocks     195
Sell Excess Service Capacity     199
Offer Credit Accounts a Short-Pay Option     201
Turn Your Top Employees into Expensive Experts     203
Sell Apprenticeships That Teach Your Business Model     208
Instant Income Overnight Audit
Identifying the Hidden Income Opportunities in Your Small Business     215
Going into Business with the Boss
Embracing Intrapreneurship     235
Gathering Information for the Overnight Audit     239
Planning Your Meeting with the Boss     242
Negotiating a Deal That Brings You More Pay     247
Creating Your Task List and Taking Charge of Your Very First Campaign     256
Becoming an Occasional Entrepreneur
Finding Opportunity Everywhere     205
Occasional Income Sources That Bring in the Cash     268
Minimizing the Hassle Factor     276
Earning Extra Income Whenever You Need It     281
Turning Instant Income into Lifetime Wealth
Using the Instant Income Strategies to Build Lifetime Wealth     287
Integrating the Strategies into Your Day-to-Day Business     290
Developing Your One-Year Income-Generation Calendar     297
Afterword     300
Index     303
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  • Anonymous

    Posted December 19, 2007

    Amazing book from a great mind

    I first began reading this book out of curiosity. I mean the title...come on, who wouldn't be. Then I realized I had a genuine interest. I applied the strategies and ideas in the book to my own businesses and I couldn't believe what was happening. I actually started getting amazing increases in income! I actually had a very hugh increase in cash for play and to reinvest in my business. It wasn't like Star Trek 'Beam me up' or Jetsons instantaneous though, but it was pretty instant and a whole lot faster than what I could have achieved on my own. I applied the principles universally and attained beautiful results. For the relatively little amount of money you are paying, you're investing in, at least, a six figure income life. I know worked for me.

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  • Anonymous

    Posted January 14, 2009

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