InstaStyle: Curate Your Life, Create Stunning Photos, and Elevate Your Instagram Influence

by Tezza (a.k.a. Tessa Barton)

Overview

Gain Instagram followers, grow your personal brand, and influence others with your authentic personality, beautiful photography, and stunningly curated grid.

Whether your passion is fitness, fashion, food, or anything in between, you can turn that passion into a business that will inspire and influence others! Instagram is the place where trends break, tastes are made, and brands are launched, and it’s packed with insightful analytics and handy business tools that will help you elevate your social media presence to the next level. But how do you get there?

InstaStyle is a must-have guide for any Instagrammer who aspires to become an influencer. You’ll learn to create your brand, connect with others, and share the way you see the world! Tezza (@tezza) and other well-known Instagram influencers will show you how they’ve procured their platforms, and teach you how to tell compelling visual stories that will help your build your own brand.

Here is what you'll find in InstaStyle:

   • Beautiful imagery and easily understood guides to help you achieve your Instagram goals
   • Tips for creating an immediately recognizable grid aesthetic and showcasing your life, all while still remaining true to your personal brand
   • Expert advice and tips for creating beautiful photography, telling compelling visual stories, finding management representation, and creating successful brand engagement strategies
   • Inspiration and guidance from other influencers, including:
   @emily_luciano - fashion
   @travel_inhershoes - travel
   @thewoodenskillet - food
   @xandervintage - beauty
   @amberfillerup - family
   @alexajeanfitness - fitness
   @annemariebarton - interior design
   @designbyaikonik - flat lays and products

Product Details

ISBN-13:	9781465476685
Publisher:	DK
Publication date:	10/23/2018
Pages:	192
Product dimensions:	7.70(w) x 9.10(h) x 0.70(d)

About the Author

Tezza (a.k.a. Tessa Barton - @tezza) is an artist, musician, and successful Instagram influencer. Through her beautiful, unmistakable photo aesthetic, she loves to inspire others to be creative and to live the art of life. She shares all her favorite things from fashion to food to travel, capturing an engaged audience with her witty captions and authentic personality. She is originally from Salt Lake City and attended the University of Utah where she received a bachelor of fine arts with an emphasis in photography. In high school, Tezza attended Parsons School of Design where she developed a love for fashion that has carried over into everything she does. She now lives in New York City with her husband, Cole Herrmann. Her personal brand encompasses her Instagram account, her blog (bytezza.com), and her product line (Tezza), which specializes in fashion, photography, and lifestyle products.

Table of Contents

Instabasies

Why Instagram? 16

Are you up for it? 18

What you have to gain 20

The Language 22

The Instagram Landscape 24

Determine your mission 28

Create your account 30

Aim for engagement 32

Commit to being authentic 34

Smartphone vs. DSLR 36

Curate

Define your story 40

Create post categories 42

Brainstorming for post categories 44

Get inspired 46

FLag what you Love 48

Find a flow 50

Find your photographer 52

Location scouting 54

Props 56

Plan a photoshoot 58

Creative direction on shoot 60

First impressions 62

Storytelling through your grid 66

Your recognizable aesthetic 68

Post-worthy? 70

Think Like a magazine 72

Take time to travel 74

Curate who you follow 76

Avoid burnout 78

Create

Photography pointers 82

iPhone camera tips and tricks 86

Achieve the best Lighting 88

Posing 92

Selfies 94

All about that edit 96

Tools for a good edit 98

The editing process 100

Creating for your story

Lifestyle 104

Fashion 108

Travel 112

Food 116

Beauty 120

Family 124

Health and fitness 128

Interior design 132

Flat Lays and products 136

Elevate

Your first posts 142

Your caption, your voice 144

Stories 146

Story Highlights 148

Videos 150

Be discoverable 152

Engage with your followers 154

When and how often 158

Try to get mentioned or reposted 160

Optimize #hashtags 162

Make some Insta-friends 164

Analytics, analytics, analytics 166

If it ain't broke, don't fix it 168

Successes, failures, and faux pas 170

Cultivate brand relationships 172

Sponsored posts 174

Use affiliate links 176

Find representation 178

The wide world of social media 180

More tools for your toolbox 182

Index 184

About the author and Author's thanks 190