Institutional Video: Planning, Budgeting, Production, and Evaluation / Edition 1

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Overview

This text shows how video production skills are applied in an institutional setting, be it business and industry, hospitals, government, or education. INSTITUTIONAL VIDEO offers an overview of the field; it also shows how video departments interact within an organization (Part I) and how institutional programs are planned, produced, and evaluated (Parts II and III); and it examines specialized applications and shows how technologies keep changing the scope of the profession (Part IV). .

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Product Details

Meet the Author

Carl Hausman (Ph.D., the Union Graduate School; post-doctoral fellowship, New York University) is Associate Professor of Communications at Rowan University in Glassboro, New Jersey. Hausman is the author of 20 books, including nine on the mass media. He has worked as a radio producer, staff announcer, and freelance voice-over announcer. In addition to his experience in news and news management he has testified before Congress on media ethics issues.

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Table of Contents

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