Int Mark Purch Aim9h

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More About This Textbook

Overview

The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting.

This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.

The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting.

This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory

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Product Details

  • ISBN-13: 9780762303182
  • Publisher: Emerald Group Publishing
  • Publication date: 1/21/2000
  • Series: Advances in International Marketing
  • Pages: 356
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.81 (d)

Table of Contents

Introduction: from mass marketing to relationships and networks (P.N. Ghauri). Conceptual Issues. Strategic action in networks: the role of technological resources (R. Thomas, D. Ford). Activity structures in distribution: a framework for analyzing efficiency (A. Dubois et al.). Interorganizational information system technology adoption effects on buyer-seller relationships in the retailer-supplier channel: an exploratory analysis (R.P. Vlosky, D.T. Wilson). Discontinuity in networks: issues and initiatives as initiators (G. Easton, L. Araujo). Industrial marketing in a postmodern era (B. Cova). Black holes in networks (L. Hedaa). Empirical Evidence. Roles of marketing in high technology firms: an empirical study in process control industry (A. Rajala, K. Möller). Information on customer satisfaction: the phenomenon of filtering in supplier-customer networks (B. Günter, T. Platzek). Technological interweavement: a summary of past research and new findings concerning the moderating influence of context variables (H.G. Gemünden). Meeting the challenges of new frontiers: networks in Canadian technological innovation (D.L. Andrus, S.T. Parkinson). A view on political and business actions (A. Hadjikhani, D.D. Sharma). Applications. Entry strategies and the global expansion of service industries (R. Sarathy). Exploring buyer-seller relationships in bank marketing (C.G. Thunman, N. Seyed-Mohamed). Modeling relationships between advertising agencies and their clients: an application of survival analysis (L. Liao et al.). An interaction perspective on strategy content (H. Sminia). Turning the company around: the network perspective (M.G.Conca).
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