Integrated Business Communication: In a global marketplace / Edition 1

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $50.24
Usually ships in 1-2 business days
(Save 50%)
Other sellers (Paperback)
  • All (7) from $50.24   
  • New (3) from $50.24   
  • Used (4) from $54.60   


Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material.

  • The book focuses on the practical application of theory and concepts
  • Presents case studies from many sectors to illustrate concepts
  • The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world
  • There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers
  • Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox
Read More Show Less

Product Details

  • ISBN-13: 9780470027677
  • Publisher: Wiley
  • Publication date: 5/11/2007
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 448
  • Sales rank: 1,134,956
  • Product dimensions: 7.48 (w) x 9.35 (h) x 0.98 (d)

Meet the Author

Bonnye Stuart is an instructor at Winthrop University.  She has previously been an instructor at several universities in the United States, among them the UNC Charlotte, Pfeiffer University, the Johnson C. Smith University, North Carolina State Univesity, Groupe ESC Grenoble, St Cloud State University and the University of West Florida.  Ms Stuart has also worked as a Communications Manager for Whitesands Marketing, Inc and was a PR coordinator at SAGE Inc.  She has a BA in Journalism from Louisiana State University and an MA in Communications from the University of New Orleans.

Dr. Marilyn Sarow, Associate Professor at Winthrop University, was manager of internal communications and assistant director of public affairs at the Chandler Medical Center, University of Kentucky, Lexington, four years and public information coordinator and publications manager of the University of Wisconsin Centers, Madison, seven years.  She taught mass communication at the University of Wisconsin-LaCrosse two years.  Previously she taught high school English and journalism in Illinois and Michigan. Sarow was president of the Charlotte, N.C. chapter of Women in Communications, Inc., one year and secretary of the YWCA Board of Directors, Madison, Wis., four years.  She joined the Winthrop faculty in 1990.  She earned her B.S. at Western Michigan University her M.A. at Southern Illinois University-Carbondale and her Ph.D at the University of South Carolina.  

Laurence Stuart is the CEO and founder of the College to Career Seminars, Inc.   He was previously the Senior Vice President for Sales, Promotion and Marketing at Belk Stores and also Saks Inc (Hergerger's Division).  He has also worked for Whitesands Marketing Group, Warnaco New York, Hartmarx Corporation in Chicago and Wemco Inc in New Orleans.  He has a BA in Journalism from Louisiana State University.  Mr Stuart's area of expertise is in external and internal communications, media relations and advertising.

Read More Show Less

Table of Contents






Chapter One Building Blocks of Communication.

Chapter Two The Complex World of the Sender.

Chapter Three Knowing the Receivers of Your Messages.

Chapter Four Breaking through the Noise.

Chapter Five Communication Channels.


Chapter Six Business Communication and Public Relations Tools.

Chapter Seven External Communication: Messaging to Your Publics.

Chapter Eight Internal Communication: Messaging within Your Company.

Chapter Nine The Importance of Effective Communication in the Workplace.

Chapter Ten Issues of Organisational Leadership.


Chapter Eleven Global Communication Expands.

Chapter Twelve Communication in the New Management World.

Chapter Thirteen Issues Affecting Communication Strategy.

Chapter Fourteen New Focus on Responsible Communication. Chapter Fifteen Looking Ahead.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)