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Posted September 17, 2003
This is the mandatory reading for any marketer or sales manager who has to deploy multiple tactics and media to achieve results. Written for the mid level to experienced user, it also works for the novice. Any sales manager will benefit from this book as they will learn how to better utilize the support of their marketing department.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.