Integrated Web Design: Building the New Breed of Designer & Developer

Integrated Web Design: Building the New Breed of Designer & Developer

by Molly E. Holzschlag, Molly E. Holzschlag
     
 

It's about time we called all the web designers and all the web developers into the same room, sat down, and got something straight... Despite the difficulties of contemporary times, the web is thriving. And we, as professional web builders, must continually adapt to a changing professional environment. Learn to live with this fact, because it will help you.

In

…  See more details below

Overview

It's about time we called all the web designers and all the web developers into the same room, sat down, and got something straight... Despite the difficulties of contemporary times, the web is thriving. And we, as professional web builders, must continually adapt to a changing professional environment. Learn to live with this fact, because it will help you.

In Integrated Web Design, Molly E. Holzschlag, one of the pioneers of web development, aims both barrels of reality at her profession in a unique and thought provoking discussion that's long overdue. Without a balance of technical skill and aesthetic instinct, programmers are severely limited in their abilities to improve web sites, and designers may fall short of successfully making heavy markup changes. Even in a specialized industry, those who are most empowered, most able to find good jobs and contacts, and most able to adapt to our industry's rapid change, are those with diverse but integrated skills. This book will show you how to get those skills.

Read More

Editorial Reviews

The Barnes & Noble Review
Web designers in one corner: all you artistes, you right-brained folk, you know who you are. Web developers in the other corner: we’ve got pocket protectors for y’all. Now, at the count of three, come out fighting. No low blows. And when you’re done, we want a site that’s incredibly usable, quick, scalable, and...oh, yes, aesthetically brilliant.

Sound familiar? But there’s no time for that “designers against developers” nonsense anymore. Programmers need to sharpen their visual instincts. Designers need to sharpen their technical instincts. Molly Holzschlag wrote this brilliant book to help.

Perhaps you’ve seen Molly’s columns in the late, lamented Web Techniques magazine; they’ll give you a taste of what to expect here. She covers everything from human learning to the arts and sciences of color, space, shape, and type, as well as CSS and other markup techniques to the use of dynamic technologies and rich media. Along the way, she gives designers and developers a common language -- and helps each of them more deeply understand what the other can bring to the table. The result, for the first time: truly integrated web design that works for everyone involved. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.

Product Details

ISBN-13:
9780735712331
Publisher:
Pearson Education
Publication date:
09/16/2002
Pages:
203
Product dimensions:
7.02(w) x 9.02(h) x 0.45(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >