Integrated Web Design: Building the New Breed of Designer & Developer

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It's about time we called all the web designers and all the web developers into the same room, sat down, and got something straight... Despite the difficulties of contemporary times, the web is thriving. And we, as professional web builders, must continually adapt to a changing professional environment. Learn to live with this fact, because it will help you.

In Integrated Web Design, Molly E. Holzschlag, one of the pioneers of web development, aims both barrels of reality at ...

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Overview

It's about time we called all the web designers and all the web developers into the same room, sat down, and got something straight... Despite the difficulties of contemporary times, the web is thriving. And we, as professional web builders, must continually adapt to a changing professional environment. Learn to live with this fact, because it will help you.

In Integrated Web Design, Molly E. Holzschlag, one of the pioneers of web development, aims both barrels of reality at her profession in a unique and thought provoking discussion that's long overdue. Without a balance of technical skill and aesthetic instinct, programmers are severely limited in their abilities to improve web sites, and designers may fall short of successfully making heavy markup changes. Even in a specialized industry, those who are most empowered, most able to find good jobs and contacts, and most able to adapt to our industry's rapid change, are those with diverse but integrated skills. This book will show you how to get those skills.

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Editorial Reviews

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The Barnes & Noble Review
Web designers in one corner: all you artistes, you right-brained folk, you know who you are. Web developers in the other corner: we’ve got pocket protectors for y’all. Now, at the count of three, come out fighting. No low blows. And when you’re done, we want a site that’s incredibly usable, quick, scalable, and...oh, yes, aesthetically brilliant.

Sound familiar? But there’s no time for that “designers against developers” nonsense anymore. Programmers need to sharpen their visual instincts. Designers need to sharpen their technical instincts. Molly Holzschlag wrote this brilliant book to help.

Perhaps you’ve seen Molly’s columns in the late, lamented Web Techniques magazine; they’ll give you a taste of what to expect here. She covers everything from human learning to the arts and sciences of color, space, shape, and type, as well as CSS and other markup techniques to the use of dynamic technologies and rich media. Along the way, she gives designers and developers a common language -- and helps each of them more deeply understand what the other can bring to the table. The result, for the first time: truly integrated web design that works for everyone involved. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.

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Product Details

  • ISBN-13: 9780735712331
  • Publisher: Pearson Education
  • Publication date: 9/16/2002
  • Pages: 203
  • Product dimensions: 7.02 (w) x 9.02 (h) x 0.45 (d)

Table of Contents

Introduction
Pt. I What is Integration?
1 Challenges to Web Builders 3
2 The Basis of Integrated Thinking on the Web 21
3 Profiles of Integration 35
Pt. II Integration Primer for the Programmatically Inclined
4 Exploring Color 51
5 Making Space 67
6 Embracing Shape 85
7 Using Typography 99
Pt. III Integration Primer for the Artistically Inclined
8 The Foundation of Design: Structured Markup 123
9 The Technology of Design: Cascading Style Sheets 141
10 Browser-Based Dynamic Technologies 159
11 Emerging Integration Media: Flash, SVG, SMIL 175
Index 193
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted September 25, 2002

    Information Galore

    INTEGRATED WEB DESIGN Building the New Breed of Designer and Developer AUTHOR: Molly E. Holzschlag PUBLISHER: New Riders REVIEWED BY: Barbara Rhoades BOOK REVIEW: Remember 10 years ago when web designing was a one-man (or woman as the case may be) job? If so, this is the book to bring you up-to-date. The first three chapters give you an overview of where the web has been and where it is going in the future and how to get on the bandwagon to get there. Color, space, shape and type each have a chapter on how each of these items should be handled in the web of the future. There is a chapter about XHTML-style and it is compared to the game of Jenga. And would a web design book be complete without a chapter on CSS? Of course not and this book has one which gives the reader information on how to do CSS layouts. The tips section can be found on the edge of the various chapter pages and contain some very good resources complete with the URL. The final chapters talk about Flash, SVG and SMIL. If you don¿t know what these are, (and the author is not talking about the program FLASH!) then you better get this book and read up on it. In less than 200 pages, the author has packed a huge amount of information to help the reader get their web designs up-to-date. Be sure to get a copy for your use.

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  • Anonymous

    Posted May 15, 2010

    No text was provided for this review.

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