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Given the recent uncertainty fostered by questionable corporate tactics, however, now is the time to examine what role integrity actually plays in business today, and whether employees are naturally compelled to practice these values-particularly when the leaders they follow lack integrity in their own professional behavior.
Dana Telford holds an MBA from Harvard University and has advised business leaders in the consumer banking, healthcare, publishing, retail, manufacturing, and real estate industries. He has developed and implemented strategies for client companies based all over the world. He lives in Morgan, Utah.
Adrian Gostick is director of marketing and corporate communications with the O.C. Tanner Recognition Company. His previous books include Managing with Carrots and The 24-Carrot Manager, co-authored with Chester Elton. He lives in Salt Lake City.
Some people would have you believe those days are gone. They'll tell you (with a wink) that these days, nice guys finish last.
If that's what you've been hearing, may we respectfully suggest you're running with the wrong crowd. And we've got some folks we'd like you to meet.
They include some of the most respected business leaders from across North America. People like Jim Burke, former CEO of Johnson & Johnson; Shelly Lazarus, chairman and CEO of Ogilvy Mather Worldwide; and Henry M. "Hank" Paulson Jr., chairman and CEO of Goldman Sachs Group, Inc.
They'll tell you--like they told us time and time again during the past year--that integrity is alive and well in the most successful people and long-lasting corporations. In fact, they claim it's darn near impossible for a person to have enduring success in business without a reputation of trustworthiness and integrity.
In the following chapters we'll pass on to you the incredible wisdom these leaders have taught us during our interviews. We'll share their great advice on what integrity is, why it's important, how a person with integrity acts, and, most importantly, what it takes to become that type of person.
So let's begin.
Foreword by Mitt Romney xii
Part One: The Truth About Integrity 1
Part Two: What Integrity Looks Like--Close Up
Integrity Characteristic #1: You Know That Little Things Count 16
Integrity Characteristic #2: You Find the White [When Others See Gray] 25
Integrity Characteristic #3: You Mess Up, You 'Fess Up 32
Integrity Characteristic #4: You Create a Culture of Trust 43
Integrity Characteristic #5: You Keep Your Word 53
Integrity Characteristic #6: You Care About the Greater Good 60
Integrity Characteristic #7: You're Honest but Modest 65
Integrity Characteristic #8: You Act Like You're Being Watched 67
Integrity Characteristic #9: You Hire Integrity 72
Integrity Characteristic #10: You Stay the Course 77
Summary: You Can Take It With You 80
Part Three: Taking Stock of Where You Stand 83
Step 1: Call a Personal Time Out 91
Step 2: Get a Second Opinion . . . and a Third 93
Step 3: Evaluate Your Environment 96
Step 4: Start an Individual Revolution 101
When All is Said and Done 103
About the Authors 107
Posted April 10, 2003