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The Integrity Advantage
     

The Integrity Advantage

5.0 1
by Adrian Gostick, Dana Telford, Adrian Robert Gostick (Joint Author)
 
With The Integrity Advantage, Adrian Gostick and Dana Telford establish a burning platform-that personal integrity is a proven competitive advantage in business. Prominent business leaders from some of North America's most respected companies-including Don Graham of the Washington Post, former Johnson & Johnson CEO James Burke, and Hank Paulson, Jr. of Goldman

Overview

With The Integrity Advantage, Adrian Gostick and Dana Telford establish a burning platform-that personal integrity is a proven competitive advantage in business. Prominent business leaders from some of North America's most respected companies-including Don Graham of the Washington Post, former Johnson & Johnson CEO James Burke, and Hank Paulson, Jr. of Goldman Sachs-discuss the role integrity has played in their successes, and offer examples of the importance of integrity in business today. Not merely a collection of essays, the authors also share an effective system of decision-making designed to help anyone implement integrity into every action. The importance of trust and credibility within business relationships is examined and discussed, as Telford and Gostick illustrate how to juggle wealth, power, and responsibility-and be a person of character.

Given the recent uncertainty fostered by questionable corporate tactics, however, now is the time to examine what role integrity actually plays in business today, and whether employees are naturally compelled to practice these values-particularly when the leaders they follow lack integrity in their own professional behavior.

Dana Telford holds an MBA from Harvard University and has advised business leaders in the consumer banking, healthcare, publishing, retail, manufacturing, and real estate industries. He has developed and implemented strategies for client companies based all over the world. He lives in Morgan, Utah.

Adrian Gostick is director of marketing and corporate communications with the O.C. Tanner Recognition Company. His previous books include Managing with Carrots and The 24-Carrot Manager, co-authored with Chester Elton. He lives in Salt Lake City.

Product Details

ISBN-13:
9781586852467
Publisher:
Smith, Gibbs Publisher
Publication date:
04/03/2003
Pages:
107
Product dimensions:
5.50(w) x 7.75(h) x 0.25(d)
Age Range:
18 Years

Read an Excerpt

Remember when the good guys always won? The Lone Ranger never failed to catch the bandits, John Wayne's troop took the hill and Wonder Woman's gold lasso couldn't miss?

Some people would have you believe those days are gone. They'll tell you (with a wink) that these days, nice guys finish last.

If that's what you've been hearing, may we respectfully suggest you're running with the wrong crowd. And we've got some folks we'd like you to meet.

They include some of the most respected business leaders from across North America. People like Jim Burke, former CEO of Johnson & Johnson; Shelly Lazarus, chairman and CEO of Ogilvy Mather Worldwide; and Henry M. "Hank" Paulson Jr., chairman and CEO of Goldman Sachs Group, Inc.

They'll tell you--like they told us time and time again during the past year--that integrity is alive and well in the most successful people and long-lasting corporations. In fact, they claim it's darn near impossible for a person to have enduring success in business without a reputation of trustworthiness and integrity.

In the following chapters we'll pass on to you the incredible wisdom these leaders have taught us during our interviews. We'll share their great advice on what integrity is, why it's important, how a person with integrity acts, and, most importantly, what it takes to become that type of person.

So let's begin.

Meet the Author

Adrian Gostick is co-author of the best-selling books The Integrity Advantage, The 24-Carrot Manager (called "a must read for modern-day managers" by Larry King), and Managing with Carrots. He has written for USA Today Magazine and Investor's Business Daily, among others, and has been featured on CNBC, MSNBC and NPR. Adrian is director of corporate communication at the O.C. Tanner Company, and has a master's degree in strategic communication and leadership from Seton Hall University, where he is also a guest lecturer.

Dana Telford is a researcher and guest lecturer at Harvard University and a management consultant with clients in North and South America, the Middle East, and Europe. Dana has appeared on numerous television and radio programs. He earned an MBA from Harvard Business School. For more information on the authors, visit www.theintegrityadvantage.com.

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The Integrity Advantage 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This book is a must read for everyone, but especially for those business people who think that the only measure of their company's value is in the financial statement.