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Remember when the good guys always won? The Lone Ranger never failed to catch the bandits, John Wayne's troop took the hill and Wonder Woman's gold lasso couldn't miss?
Some people would have you believe those days are gone. They'll tell you (with a wink) that these days, nice guys finish last.
If that's what you've been hearing, may we respectfully suggest you're running with the wrong crowd. And we've got some folks we'd like you to meet.
They include some of the most respected business leaders from across North America. People like Jim Burke, former CEO of Johnson & Johnson; Shelly Lazarus, chairman and CEO of Ogilvy Mather Worldwide; and Henry M. "Hank" Paulson Jr., chairman and CEO of Goldman Sachs Group, Inc.
They'll tell you--like they told us time and time again during the past year--that integrity is alive and well in the most successful people and long-lasting corporations. In fact, they claim it's darn near impossible for a person to have enduring success in business without a reputation of trustworthiness and integrity.
In the following chapters we'll pass on to you the incredible wisdom these leaders have taught us during our interviews. We'll share their great advice on what integrity is, why it's important, how a person with integrity acts, and, most importantly, what it takes to become that type of person.
So let's begin.