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Trust is the basis for all successful relationships--in business and in life. And integrity is the foundation of trust. Any leader who wants to be trusted, followed and admired must act with integrity.
In Integrity Works, the sequel to the national bestseller The Integrity Advantage, Harvard researcher and guest lecturer Dana Telford and bestselling author Adrian Gostick demonstrate how to take integrity to the next level. The authors share and analyze stories of successful leaders who have demonstrated real integrity, including Mary Kay Ash, founder of Mary Kay Cosmetics; Katharine Graham, former CEO of the Washington Post; and Warren Buffet, chairman of Berkshire Hathaway.
The insights in Integrity Works will help you implement ten principles of integrity that are proven to enhance loyalty and the bottom line. This book can set you apart as a leader--whether your goal is to become a successful Fortune 500 executive, a thriving small business owner or a better person.
Dana Telford and Adrian Gostick are leaders in the field of business ethics and integrity. They provide dynamic, humorous and powerful presentations and workshops on building a culture of integrity. Find out more at www.theintegrityadvantage.com.
Dana Telford is co-author of the UPI bestseller The Integrity Advantage. He is a trusted advisor to some of the world's most successful entreprenuers and is a guest lecturer and researcher at Harvard Business School. He has been a guest on ABC and FOX television and numerous nationally syndicated radio programs. He earned an MBA from Harvard. He can be reached at firstname.lastname@example.org.
Adrian Gostick is the co-author of The Integrity Advantage, and The 24-Carrot Manager, which was called "a must-read for modern-day managers" by Larry King of CNN. An award-winning business author and counselor to Fortune 500 companies, Gostick has written for USA Today Magazine, Investor's Business Daily and other national publications. He has a master's degree in strategic communication and leadership from Seton Hall University, where he is a guest lecturer on ethics. He can be reached at email@example.com.
To Kent Murdock's employees, the idea sounded like career suicide.
Murdock had approached them with what he thought was a great idea for a presentation to the management team of his 2,000-employee firm, O. C. Tanner. But when they heard what it was, his executives were stunned into silence.
"You want me to do what?" asked one fellow, finally. "Dress in mouse ears?"
The idea was simple: four members of the leadership team would act out the popular management book Who Moved My Cheese to introduce a discussion on change management. O.C. Tanner, an employee recognition company, was going through more than its share of change-a painful computer system overhaul, an evolution to lean manufacturing, and even a transition from pure production to more of a consulting-based services company.
And amid all this stress, heartache and tension, Murdock wanted four executives to dress up like theme park characters-two like mice and two as strange little humanoids who had to adjust to their cheese being moved!
To their credit, Murdock's people didn't immediately reject his idea. Sure, they chuckled a little and shook their heads, but after getting over the initial shock, one by one, they agreed to participate.
Why? Because they trusted their leader.
By the time of the presentation, they were confident of Murdock's plan. In fact, it wasn't Murdock's plan anymore. Each employee had embraced it. It had become their plan.
And you know what? It worked!
"The Cheese presentation was a great success," says Murdock. "People still talk about it. It was lighthearted and fun-and a good lead-in to very serious topics for our company.
"Back then, I thought the real success was the presentation itself. Now I realize the true miracle was my employees' trust in me. I now feel greatly honored that they were willing to follow me into the white-collar equivalent of a minefield. And I'm relieved that we all came out of it with our dignity and professionalism intact."
Let's face it, most leaders don't enjoy that kind of relationship with their employees. But Murdock, a winner of the American Business Ethics Award, does. We know because we witnessed the meeting firsthand.
It wasn't long after that skit that we started work on The Integrity Advantage, our first book on the subjects of trust, integrity and leadership.
Trust, we realized after much study and experience, is the basis for all successful relationships-in business and in life. And integrity is what inspires trust. It just makes sense, then, that a person who wants to be trusted, followed and admired must first pursue integrity.
You Find the White When Others See Gray
You Mess Up, You Fess Up
You Create a Culture of Trust
You Keep Your Word
You Care about the Greater Good
You're Honest but Modest
You Act Like You're Being Watched
You Hire Integrity
You Stay the Course