Intellectual Property Culture: Strategies to Foster Successful Patent and Trade Secret Practices in Everyday Business

Overview


The proper management of intellectual property assets is essential to a healthy business, but knowing how to proactively protect IP assets is far from intuitive. Intellectual property laws are complicated and require nuanced treatment by the executives in charge of making strategic deals and developing a company's assets. Intellectual Property Culture is designed to help attorneys and executives build a business culture in which the development and management of intellectual ...
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Overview


The proper management of intellectual property assets is essential to a healthy business, but knowing how to proactively protect IP assets is far from intuitive. Intellectual property laws are complicated and require nuanced treatment by the executives in charge of making strategic deals and developing a company's assets. Intellectual Property Culture is designed to help attorneys and executives build a business culture in which the development and management of intellectual property is as painless-and productive-as possible.

With decades of combined experience in both the law and business of intellectual property, Dobrusin and Krasnow deliver an excellent guide for any company seeking to develop or improve its IP program. Filled with illuminating examples and anecdotes from the authors' real-world experiences, the book contains valuable practical advice along with sample agreements, notice letters, employee training materials, patent status reports, IP policies, questionnaires, timelines, and other resources.

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Product Details

  • ISBN-13: 9780195338331
  • Publisher: Oxford University Press, USA
  • Publication date: 6/27/2008
  • Pages: 392
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Eric M. Dobrusin is a founder and shareholder in the law firm of Dobrusin & Thennisch, where he has concentrated his practice in patent counseling and strategic patent prosecution, primarily in the areas of materials science, chemistry, biomedical devices, plastics, automotive technology, and semiconductor device fabrication. He is also a former executive director of the National Patent Board.

Ronald A. Krasnow is the Senior Vice President of intellectual property and Chief Patent Counsel at Relypsa, Inc., in Santa Clara, California, where he is responsible for all legal functions, including corporate, contract, and intellectual property. Previously he spent ten years as the Senior Vice President of intellectual property at Symyx Technologies, also in Santa Clara. He has also worked as a refinery engineer at Marathon Petroleum Company.

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Table of Contents


Acknowledgments     xi
The Intellectual Property Culture     1
Building the Culture     13
Making the Culture Contagious: Intellectual Property within the Organization     43
The Role of Counsel     79
Earning Respect for Your Intellectual Property     107
Giving Respect to Valid Patent Rights     135
Constructively Sharing and Transferring Intellectual Property     167
Toward a Successful Intellectual Property Strategy     193
Trade Secrets and Other Intellectual Property     221
Confidential Information and Effective Corporate Trade Secret Programs     249
Patenting Inventions     273
International Flavor     303
Appendices     329
Index     365
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