Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP

Overview

No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP—its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows ...

See more details below
Paperback (Reprint)
$53.64
BN.com price
(Save 12%)$61.00 List Price
Other sellers (Paperback)
  • All (7) from $46.98   
  • New (5) from $46.98   
  • Used (2) from $76.82   
Sending request ...

Overview

No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP—its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.

Read More Show Less

Editorial Reviews

From the Publisher
"Frank covers a lot of ground in Intellectual Property for Managers and Investors ...But at a slim 165 pages, the book is manageable; its practical guidelines are crisply laid out. And in the somewhat murky world of IP management, that is most definitely a plus."
Suzanne Stevens, Corporate Dealmaker

"This book will be a welcome addition to any development lab's library and should be required reading for senior managers who work in business development. It would also make an excellent reference text for an in-house IP seminar, repeated at regular intervals."
Reardon Smith, NPDP, CMC, Journal of Product Innovation Management

Read More Show Less

Product Details

  • ISBN-13: 9781107407466
  • Publisher: Cambridge University Press
  • Publication date: 9/13/2012
  • Edition description: Reprint
  • Pages: 186
  • Product dimensions: 6.69 (w) x 9.61 (h) x 0.39 (d)

Meet the Author

Steven Frank is a partner in the Boston law firm Goodwin Procter LLP and specializes in intellectual property and business transactions that involve IP.

Read More Show Less

Read an Excerpt


Cambridge University Press
0521851068 - Intellectual Property for Managers and Investors - A Guide to Evaluating, Protecting and Exploiting IP - by Steven J. Frank
Excerpt



1 Sketching the IP landscape


IP? What's IP?

What's in your head is intellect - the mind, emotions, imagination and creativity, problem-solving ability. "Intellectual property" (IP) establishes rights in intellect made real - writing, art, music, invention. IP rights are bastions of ownership created by law and granted automatically or by government agency or decree. Though intangible, IP is no less real than a bank account or citizenship. But IP rights are creatures of the laws that underpin them. Only those expressions of intellect falling within a favored category receive protection, allowing the owner to prevent unauthorized use. Everything else is unprotectible; it belongs to the public.

Most creative efforts will be eligible for protection within some IP regime. The traditional categories, and the ones with which we will be most concerned, are:

  • patents: protect most technologies - useful articles and machines, processes, and compositions of matter, as well as ornamental designs and plants;

  • trademarks: protect words, names, symbols, sounds, or colors that distinguish goods and services;

  • copyrights: protect works of authorship, such as writings, music, and artworks that have been tangibly expressed, as well as computer software;

  • trade secrets: information, such as formulas and manufacturing techniques, that companies keep secret to give them an advantage over their competitors.

It is important to distinguish IP from obligations created by contract, custom, or other law; for example, anything an employee creates in the course of his work may belong to his employer. Some of what he creates may take the form of IP or may be protectible by IP, but the obligation itself stems from the employment relationship and stands outside IP law. It is also important to distinguish the IP right from the fruits of its exploitation. Suppose a battery manufacturer obtains a patent on a long-life battery. A customer buys one. Do the manufacturer's IP rights end with the sale? Or can it charge the customer additional fees depending on how she uses the battery? The answer, in general, is that IP rights end - are "exhausted" - after the first sale. They do not remain attached to an item, through its life and travels, like an ankle-biting terrier to a pantleg.

Let us consider patents, copyright, and trade secrets in greater detail. These are the IP systems of most immediate interest to technology companies. Because the laws in industrialized countries tend toward similarity more than difference, this book will attempt to avoid excessive focus on the laws of any one place, and instead stick to general principles. Where distinctions matter or if specifics are called for, we will consider the laws of the United States, Europe, and Japan.


Patents

A patent is a government-granted right to stop others from doing certain things specified in the patent document. As such, it is not a monopoly, because it confers no right to actually do anything - just to stop others. Suppose, for example, that you live in an earlier day and your father is the first to invent the automobile. He patents, among other things, the transmission. Grateful for the new mode of transportation, but growing weary of operating the clutch and stickshift as you cruise the boulevards for admiring glances, you invent and patent the automatic transmission. Yes, you can stop the old man from making automatic transmissions, you disloyal rascal. But your patent does not give you the right to make them, either: if your father's basic transmission patent is broad enough to cover automatic transmissions - that's right, a patent can cover later-developed technology unknown at the time it's filed - his patent "dominates" yours. Neither of you can make automatic transmissions without the other's permission.

Note that the activity, rather than the patents, is the problem here. Patents do not infringe other patents. If no one manufactures automatic transmissions, the patents happily coexist. Only some sort of activity, that is, making, using, or selling something, constitutes infringement.1 Nor does it matter whether that activity was undertaken in ignorance of someone else's patent rights. Independent development is no defense to patent infringement. This is an important distinction between patents and other forms of IP.

Enforceable rights do not arise until the patent "issues" as a formal document. That typically occurs one and a half to three years after the application is filed, depending on the country and the area of technology. In the interim, competitors may freely use the technology, since no IP rights exist yet; the best the applicant can do is declare "patent pending" in the hope of intimidating potential copyists into stealing from someone else. Meanwhile, the patent office examines the application and corresponds with the applicant. Despite this unavoidable period of delay, which can vary widely, the term of a patent is measured from the date the application is first filed. The usual term is 20 years from this date so that, on average, patents offer 16 to 18 years of exclusivity.


Eligibility

A patent applicant must satisfy certain eligibility criteria before his application will even be considered:

  • the invention must fall within a statutory category of eligible subject matter;

  • pre-filing activity must not have created a legal barrier to patenting.

Although patent laws tend to enumerate specific categories of protectible subject matter, they embrace virtually all technologies.2 Sometimes, however, specific islands within this sea of coverage remain off-limits. Europe, for example, tends to take a more limited view than the United States when it comes to patenting computer programs (although the law there continues to develop), animal and plant life forms and their methods of production, and methods of treatment of humans or animals for surgery, therapy, or diagnosis. Medical subject matter can be patented in the United States, but patents cannot be enforced against "medical practitioners" performing "medical activities." In other words, while pharmaceutical products and medical devices are fair game, their use cannot be restricted.

In addition, the sea of patentable subject matter is not without shorelines. In most countries, inventions must have a technical character in order to qualify for patent coverage. That is less true in the United States, however, which has recently become far more permissive toward so-called "business methods." Beginning in 1998, US courts opened the door to patenting of business methods without really defining what they are. The key court decision3 involved a data-processing system for managing financial services, but, because judges set no limits, recent practice has extended patentability well beyond computer-implemented inventions and even beyond any reasonable notion of "business." Some well-publicized embarrassments - including an unfortunate patent issued for "a method of swinging on a swing"4 - have prompted greater discretion on the part of the US Patent and Trademark Office (PTO), but the fact remains that, in the United States, little other than laws of nature and perpetual-motion machines falls outside the reach of the patent system.

Patent laws also limit eligibility to subject matter that is genuinely "new." While that may seem painfully obvious, the law considers newness from the viewpoint of the public rather than the inventor. Consequently, an inventor's own activities in selling or calling attention to an invention can preclude her ability to obtain patent protection. The patent system, in other words, is designed as much to safeguard the public as to protect innovation. If the public knows about your invention and you have not sought patent protection, people are entitled to assume you are not going to seek protection. Different countries tolerate different amounts of delay. Most, in fact, tolerate essentially none whatsoever. Outside the United States, any sale or public use or disclosure prior to filing a patent application is typically fatal - if you did not file your application before you first sold or publicly divulged your invention, it is already too late. Your application will be denied, or the resulting patent can be overturned if challenged. This rigid rule, obviously, represents a dangerous trap for the unwary.

The United States is more forgiving, allowing applicants a full year to file a patent application following the first public disclosure or offer to sell an invention. But note that key difference: the one-year clock starts ticking the moment an invention is held out for sale, so long as it is "ready for patenting" at the time. That does not include licensing, however. An inventor may offer to license an invention without loss of patent rights; but, if the inventor (or his licensee) publicly discloses or commercially exploits the invention itself, he must file within one year.

This basic tripwire - one year in the United States, no time at all in "strict novelty" countries - is very easily snagged. "Public" disclosures, for example, need not involve the public at all. A nonconfidential discussion with even a single individual, who both understands the technology and is in a position to disseminate the knowledge, can qualify as a public disclosure or use. The trap can be dodged by avoiding pre-filing sales activities and/or entering into suitable confidentiality agreements. Let us consider some typical circumstances that may give rise to a patent-defeating disclosure or sale:

  • Beta agreements. Companies generally assume that allowing trial ("beta") use of their technology prior to commercial sales falls outside the patent laws. In fact, beta arrangements may well catch the disclosure/sale tripwire if: (i) the originator receives compensation, (ii) the beta arrangement too easily leads to a subsequent sale, and/or (iii) it fails to require confidentiality. In the United States, a limited "experimental use" exception can override the presumption of public use even in the absence of explicit confidentiality requirements; experimentation may be inferred if, for example, the beta site furnishes test results to the originator and returns all materials following the evaluation period. But, while experimental use can trump public use, it will not avoid the bar stemming from untimely sales.

  • "Black-box" uses. What if a company exhibits its next-generation product, still under development, at a trade show? Have patent rights been compromised even if nothing was offered for sale? Perhaps not, depending on what was shown. If there has been no "divulgation" of the invention's operation - for example, viewers merely observe the product's capabilities rather than how it achieves them - then the way the invention works may still be protectible. The damage to future patent rights is limited to what is actually displayed. But, if the mechanism of operation can be inferred from the results, even a "black-box" demonstration can destroy patent rights. Moreover, sometimes recognition of a problem can itself constitute a patentable invention. At the very least, an inventor who publicly demonstrates a solution will be barred from patenting the concept of solving the problem, although she may be able to patent the details of her solution.

  • Presentations to prospective investors. Few professional investors will enter into a confidentiality agreement (at least prior to offering a term sheet). Is a "pitch" meeting with venture capitalists a public disclosure? Maybe or maybe not, depending on the circumstances, but the risk is very much with the pitcher. Get on file first!

In addition to qualifying as patentable subject matter and as new in the disclosure/sale sense, an invention must, of course, be new in the technical sense. But it must also be inventive to merit a patent. When judged against prior efforts, an invention has to be different in a way that makes a difference - reflecting more than, say, a pedestrian design choice (a rivet rather than a screw) or a trifling variation (a pH of 7.1 instead of 7.2). A patentable innovation, in other words, is a meaningful one. Not necessarily profound - just more than a routine variation or alternative.


Rights protected

A patent owner possesses the right to prevent others from making, using, selling, offering for sale, and importing subject matter that infringes the patent. This raises three questions:

(i) What's infringement? The terms of a patent are highly specific so that the public can know exactly what does, and does not, come within its ambit. Anything that does, infringes. Anything that does not . . . well, it probably does not infringe, but might do. In many countries, including the United States, Japan, and in Europe, the "doctrine of equivalents" extends patents beyond their literal terms to cover subject matter they do not expressly mention. The doctrine is applied sparingly, lest patent claims lose all meaning; courts tend to resort to it when someone clearly obtains the benefits of an invention by departing only slightly from the terms of the patent. Often a whiff of unfair play (for example, contrived readings of ambiguous patent language or a deviation that seems almost cynical in its triviality) is necessary to stir the doctrine into action.

Infringement can be direct - doing what the patent claim says - or indirect. An indirect infringer either "induces" someone else to infringe (for example, by providing how-to instructions and encouraging the infringing activity) or, as a "contributory" infringer, facilitates the violation by providing some enabling component. But that component - a machine that carries out a patented process, for example, or a critical element of a patented device - somehow must be specialized to what is patented and not a "staple" commodity having non-infringing uses. Indirect infringers face the same legal sanction as direct infringers, but only if there is, in fact, a direct infringer out there - if, in other words, the inducement or contributory efforts succeed. The attempt itself is not enough to trigger liability.

(ii) What's the remedy? In general, a patent owner can obtain money damages for past infringement and an injunction - a court order to stop - to prevent future infringement. Money damages may be based on the patent owner's lost profits or a court's estimation of a reasonable royalty.5

Although a patent owner will often consent to continued infringement for the right price, it need not do so. Daft as the decision may be from an economic standpoint, the patent owner usually has the prerogative to preclude anyone or everyone from making his invention. Only in certain cases will he be required to tolerate unwanted use of his IP rights, and even then only for reasonable compensation. In the United States, government funding of the invention's development or an abstract notion of the "public interest" may result in compulsory licensing. Some countries, such as Japan and China, impose a "working" requirement, meaning that, if the patent owner has not commercially exploited the invention within a certain period (typically three years) after grant, others may apply to the government for a license to do so.

(iii) Where is the patent effective? Only within the borders of the country that issued the patent. Suppose you have a United States patent covering a revolutionary toilet valve. That means you can stop any infringing activity having a direct nexus to the United States. US manufacture is covered, even if the valves are intended to be sold abroad. Likewise, importation of foreign-made valves as well as their use in the United States are covered. (Remember, though, that even though unauthorized importation and use are separate offenses, the "first sale" doctrine prevents a patent owner from extracting a royalty from the valve's importer and then from the user.)

United States law takes matters a step further when it comes to foreign activity. Suppose someone ships the toilet valve's individual components to Canada and has them assembled there for sale. Since the finished valve is never made or sold in the United States, US patent law would seem to have been outwitted. But no. The law expressly covers such efforts at circumvention, deeming them an infringement as if the assembly had occurred in the United States. Similarly, consider a US patent on a process for making cheese. If someone makes the cheese in Canada but sells it in the United States, that is also an infringement, even though the patent only covers the production process and not the cheese itself; once again, the law applies as if the process had been carried out in the US. More on these exceptions later. For now, think of patents basically as creatures of their home countries. As a result . . .


International rights

. . . applicants seeking protection abroad must apply for patents on a country-by-country basis. The Paris Convention helps make this bearable. A multilateral treaty that has been adopted by virtually all industrialized nations, the Convention assists international applicants by obligating every member country to respect for one year the filing date of a patent application in another member country. Let us say you file a patent application in the United States on January 2, 2006. So long as you file counterpart applications in other countries within one year, they will be treated as if filed on January 2, 2006. This means that disclosures or sales following the United States priority filing are fine; they will not undermine non-US rights so long as foreign applications (or a PCT application6) are ultimately filed within a year of the priority date (see figure 1.1).

Do not confuse this one-year priority-hold period with the one-year disclosure/sale grace period accorded in the United States. Most every country will respect a priority date for one year; only the United States allows you to delay securing a priority date for up to one year after a disclosure or offer for sale. So, if you only care about rights in the United States, go ahead and disclose or sell your invention to your heart's content; just file within a year of when you start. If you want to preserve rights elsewhere, you must file somewhere before any public disclosures or sales; then you get a year to file foreign counterparts.

Since 1995, United States patent applicants have had another option. A "provisional" patent application is a foot in the door. It need not contain claims or have any particular organization or content. Within a year of the provisional filing date, however, a more complete, garden-variety "non-provisional" patent application must be filed. The one-year priority-hold period for foreign applications also begins at the filing date of the provisional application. Accordingly, in addition to filing the US non-provisional, the applicant must also file any non-US counterpart applications by the first anniversary of the provisional filing. Other countries, such as the United Kingdom, also permit filing of provisional applications (although they may be called something different), with identical timing requirements for domestic and foreign follow-up.

For priority purposes, a provisional application is no different from a nonprovisional. If filed within a year of a public disclosure or offer for sale, the provisional application theoretically preserves United States (but not foreign!) patent rights, according the applicant an additional year before the final US application must be filed. The provisional also triggers the one-year Paris Convention priority hold for foreign applications, so filing before sales or disclosures theoretically preserves non-US rights as well. But the qualifier in both cases is "theoretically." The reason is that the provisional is only as good as what it describes. Make a later patent claim that is not supported by adequate teaching in the provisional, and you can forget about the provisional's priority date - both in the United States and abroad.

This is why patent lawyers hate provisionals. Clients often assume they can make do with an inexpensive, stripped-down provisional, and lawyers who advise the fully loaded non-provisional model are just playing salesmen. But, too often provisionals offer a false sense of security. To develop confidence in the sufficiency of any patent application, a patent attorney must learn about the invention, consider possible workarounds, and satisfy herself that the application teaches how to make and use everything the inventor wants to cover. Anything less and the application fails. So, while the patent laws allow you to slap a cover sheet on a Ph.D. thesis or on the PowerPoint presentation you prepared for venture capitalists and call the result a provisional application, it is impossible to know, until the real work of a patent application is done, whether it will stand up.

Still awake? Then prepare yourself for the final international complication: foreign-filing licenses. Some countries, including the United States, China, the Russian Federation, and various European states,7 require applicants to obtain a license from the patent office before applying for a patent in any foreign country; this gives the government the chance to consider the national-security implications of the application and, if necessary, issue a secrecy order that may suppress the application indefinitely.8 Other countries, including Japan, Canada, and various (different) European states, have no such restrictions. In the United States the requirement depends on the place where invention occurs rather than the nationality of the applicant; anyone who makes an invention in the US must obtain a foreign-filing license before filing abroad - even in his home country.

The penalties for filing abroad without a license vary. In the United States, any resulting United States patent is invalid unless the PTO, in its discretion, issues a license retroactively. In France the inventor can land in jail.

The need for a foreign-filing license can raise blood pressures as the one-year anniversary of the original priority application approaches. Suppose that a US applicant has a provisional application on file, but waits nearly the full year before filing the non-provisional. It may be months before the PTO gets around to issuing the foreign-filing license for the nonprovisional, and, in the meantime, filing abroad is impermissible. Even if the original provisional application received a suitable license, it may not cover the nonprovisional. Let's say the deadline arrives before the license - what now? The applicant must either forgo foreign filing altogether or file a PCT application with the PTO (thereby giving the US government the opportunity to consider a secrecy order) to preserve foreign rights.


The mechanics

Fear not, we won't dig very deeply into the eye-glazing arcana of patent procurement - just enough to provide a sense of requirements, timing, and cost. From the perspective of the inventor, the process of obtaining a patent goes something like this: you work with your patent lawyer or agent to prepare an application that describes your invention in exhaustive (and expensive) detail; the finest years of your life slip away as the application languishes, awaiting examination; at last the patent office awakens, only to curtly reject all of your claims, seeming almost astonished at your nerve; your lawyer says not to panic and, in most cases, eventually persuades the patent examiner to allow at least some claims; and, finally, the stiff-covered patent award issues forth.

Let us look a little more closely at the patent application and how it is prepared. The grand bargain underlying the patent system is this: sow knowledge and ye shall reap the rewards of exclusivity. In exchange for educating the public about your invention - in fact, teaching them in sufficient detail that anyone with a reasonable amount of skill can, after reading your patent, make and use the invention - you receive a limited period of exclusive rights. Yet, despite the restrictions that the owner of any one patent may impose, the system of patents is designed to enhance, not limit, innovation. Patents are stepping stones. Free to absorb the ideas they teach, the public is not merely allowed but expected to innovate beyond those ideas; avoiding patents by improving upon them is bad news for the patent owner, but a great boon to progress.



© Cambridge University Press
Read More Show Less

Table of Contents

Introduction; 1. Sketching the IP landscape; 2. Making the strategic choice; 3. Building an IP strategy; 4. Implementation; 5. Surviving IP disputes; 6. Giving diligence its due; 7. Licensing and related transactions.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)