Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce / Edition 2

by Melvin Simensky, Lanning G. Bryer, Neil J. Wilkof

Overview

With contributions from prestigious lawyers, economists,accountants, and consultants from around the world, IntellectualProperty in the International Marketplace presents a highly complexsubject in a user-friendly, organized manner. The two-volumes serveas an intellectual property compendium to business professionalsand their counsel, helping them explore and answer intellectualproperty questions in business transactions in global settings.Volume I covers the methods for dealing with intellectual propertyin every type of business transaction, while Volume II covers theunderlying general principles of international intellectualproperty law.

This core volume (ISBN 0471-351059) is supplemented annually.

The 2002 Supplement (ISBN 0471-390313) includes:
* New chapters on such topics as Patent Strategies in the Era ofthe Internet, Parallel Imports into and within the European Union,and Copyright and E-Commerce.
* Updates to International Laws and Developments on SecurityInterests in Intangible Assets that have taken place in Australia,Canada, France, Hong Kong, and Korea.
This supplement updates the 2 Volume set, Simensky/IntellectualProperty in the Global Marketplace Second Edition (ISBN0471-351059).

Product Details

ISBN-13:	9780471351085
Publisher:	Wiley
Publication date:	09/16/1999
Series:	Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics , #8
Edition description:	Volume 1
Pages:	620
Product dimensions:	7.30(w) x 10.20(h) x 1.60(d)

About the Author

Melvin Simensky is the author of Intellectual Property in the Global Marketplace, 2nd Edition, Volume 1, Valuation, Protection, Exploitation, and Electronic Commerce, 2nd Edition, published by Wiley. Lanning G. Bryer is the author of Intellectual Property in the Global Marketplace, 2nd Edition, Volume 1, Valuation, Protection, Exploitation, and Electronic Commerce, 2nd Edition, published by Wiley.

Table of Contents

Overview: Intellectual Property — The New Global Currency (C.Zimmerman).

THE NEW MARKETPLACE: THE ROLE OF INTELLECTUAL PROPERTY INON-LINE COMMERCE.

Trademarks and Domain Names (S. Weinberg).

Trademark and Domain Names: International Perspective (D.Prahl).

The Advent of Electronic Commerce: Intellectual Property,Banking, and Finance (R. Lamb & R. Rosen).

Internet Industries Convergence: Legal, Strategic, and GlobalConcerns (R. Lamb & R. Rosen).

ACCOUNTING, FINANCE, AND VALUATION.

Economic and Financial Issues in Intellectual Property (R.Lamb).

Quantitative Methods of Valuing Intellectual Property (G. Smith& R. Parr).

Intellectual Property: Proactive Auditing (N. Swycher).

Financial Accounting and Reporting Considerations (A. Carter& M. Lasinski).

Amortization of Intellectual Property for U.S. Federal IncomeTaxes (R. Gehan).

The Rating Agency View of Intangible Assets (T. Hoens).

Global Piracy and Financial Valuation of Intellectual Property(R. Lamb & R. Rosen).

PROTECTING INTELLECTUAL PROPERTY.

Imperative Strategies for Protecting Trademark Assets: TheInternational Market (I. Kaufman & B. Bakshani).

Certification Marks in the Competitive Commercial Environment(J. Belson).

Parallel Imports Into and Within the European Union (S. Jackson& R. Kempner).

Imperative Strategies for Protecting Intangible Assets: The U.S.Market (A. Daniel).

The GATT Copyright Restoration: A Loss for the Public Domain forthe Benefit of Trade Policy (A. Hartnick & N. Mertzel).

New International Copyright Rules: The WIPO Copyright Treaty (T.Vinje).

Trends in the Protection of Intellectual Property Rights: A CaseStudy from Ghana (P. Kuruk).

Current State of Protection of Intellectual Property Rights ofthe Former Soviet Union (M. Eliseeva).

The Intellectual Property Characteristics of a Generic Company(A. Cohen).

Some Practical Applications of Brand Valuation to CorporateTrademark Management (S. Getzoff).

The Insurance and Management of Intellectual Property Risks (M.Simensky & E. Osterberg).