Intellectual Property: The Tough New Realities That Could Make or Break Your Business

Overview

The definitive guide to intellectual property for business managers 

How can a product of the mind—an innovation, a song, a logo, a business secret—become the subject of precise property rights? No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use? 

Billions of dollars ride on that question, as do the fates of ...

See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (19) from $1.99   
  • New (7) from $1.99   
  • Used (12) from $1.99   
Close
Sort by
Page 1 of 1
Showing 1 – 6 of 7
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2008

Feedback rating:

(2031)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
1591841771 New condition. Ships immediately. Email us if you have any questions.

Ships from: Lindenhurst, NY

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2005

Feedback rating:

(1532)

Condition: New
2007-11-08 Hardcover New 1591841771 New condition. Ships immediately. Email us if you have any questions.

Ships from: Lindenhurst, NY

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$4.79
Seller since 2013

Feedback rating:

(10)

Condition: New
Hardcover New 1591841771 Never Read-may have light shelf or handling wear-publishers mark-Good Copy-I ship FAST!

Ships from: Waresboro, GA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$9.95
Seller since 2012

Feedback rating:

(2)

Condition: New
New York 2007 Hard cover First edition. New in new dust jacket. 244 p. Includes: index, bibliography.

Ships from: LEBANON, MO

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$14.99
Seller since 2012

Feedback rating:

(2)

Condition: New
2007 Hard cover New in new dust jacket. Sewn binding. Cloth over boards. With dust jacket. 256 p. Audience: General/trade. New never read no shelf wear, Book & D/J. List $27.95

Ships from: LEBANON, MO

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$50.39
Seller since 2011

Feedback rating:

(5)

Condition: New
2007 Hardcover New Book New and in stock. 11/23/2007. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you ... will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: London, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing 1 – 6 of 7
Close
Sort by
Intellectual Property: The Tough New Realities That Could Make or Break Your Business

Available on NOOK devices and apps  
  • Nook Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$19.99
BN.com price

Overview

The definitive guide to intellectual property for business managers 

How can a product of the mind—an innovation, a song, a logo, a business secret—become the subject of precise property rights? No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use? 

Billions of dollars ride on that question, as do the fates of publishers, software producers, drug companies, advertising firms, and many others. It’s also a key question for individuals—for instance, if you quit your job after mastering the company’s secrets, what can you do with that information? 

With the growth of the internet and global markets, having a smart IP strategy is more essential than ever. Intellectual Property is the ideal book for non-lawyers who deal with patents, trade secrets, trademarks, and copyrights—all essential business issues that have changed rapidly in the last few years. 

Goldstein draws on dozens of fascinating case studies, from the Polaroid vs. Kodak battle to Kellogg’s surprising trademark suit against Exxon to whether a generic perfume is allowed to smell exactly like Chanel No. 5. 

Every business decision that involves IP is also a legal decision, and every legal decision is also a business decision. Lawyers and managers need to work together to navigate these murky waters, and this book shows how.

Read More Show Less

Editorial Reviews

Publishers Weekly

Goldstein has his hands full trying to impart useful guidelines for business owners and corporate executives with intellectual properties to manage. The problem? Numerous legal nuances and inconsistent treatment of intellectual property within the U.S. and international legal codes. Goldstein, who teaches law at Stanford, explains the Byzantine legal codes that apply to patents, copyrights, trademarks and trade secrets. He also includes a look at how the Internet muddies the waters when it comes to intellectual property. However, Goldstein's colorless style and use of legal jargon, even when telling near-sordid tales of individuals who have played the patent system purely for profit, will be tiresome to the casual reader. But for those familiar with the issues, he offers insight into the current situation and how to compete while minimizing the risk of running afoul of the law. Goldstein also offers his predictions for the future, given protectionism's cyclical nature. Though he holds out hope of a slackening in the presently stringent environment, there's little hope for greater clarity, Goldstein contends. (Nov. 8)

Copyright 2007 Reed Business Information
Read More Show Less

Product Details

  • ISBN-13: 9781591841777
  • Publisher: Penguin Group (USA)
  • Publication date: 11/8/2007
  • Pages: 256
  • Product dimensions: 6.18 (w) x 9.14 (h) x 0.95 (d)

Meet the Author

Paul Goldstein is the Lillick Professor of Law at Stanford Law School and one of the world's top experts on intellectual property. As counsel to Morrison & Foerster, he works on intellectual property litigation and transactions for clients ranging from two-person start-ups to Fortune 100 companies.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)