Intellectual Property Strategies for the 21st Century Corporation: A Shift in Strategic and Financial Management

Intellectual Property Strategies for the 21st Century Corporation: A Shift in Strategic and Financial Management

by Lanning Bryer, Scott J. Lebson, Matthew D. Asbell
     
 

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A practical approach to the modern management of intellectual property

The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic,

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Overview

A practical approach to the modern management of intellectual property

The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers.

  • Provides a practical yet global approach to corporate IP management
  • Serves as a resource for in-house and outside counsel, executives, managers, accountants, consultants and others at mid-size and large corporations
  • Helps professionals navigate the numerous new challenges that have changed the ways in which intellectual property is obtained and managed
  • Details the latest trends in valuation, exploitation, and protection of intellectual property
  • Extensive coverage of the legal, financial, accounting and general business aspects of intellectual property
  • The combined expertise of lawyers, accountants, economists and other business professionals

Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception.

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Product Details

ISBN-13:
9781118095973
Publisher:
Wiley
Publication date:
03/29/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
322
File size:
1 MB

Meet the Author

Lanning G. Bryer is a Partner in the New York office of Ladas & Parry LLP and is Director of the firm's Mergers, Acquisitions, and Licensing Group. He is coauthor of Intellectual Property Assets in Mergers and Acquisitions, published by Wiley.

Scott J. Lebson is a Partner in the Mergers, Acquisitions, and Licensing Group of Ladas & Parry LLP, focusing primarily on counseling clients with respect to the acquisition, sale, licensing, and securitization of intellectual property rights and related technology.

Matthew D. Asbell is an Associate in the New York office of Ladas & Parry LLP, primarily practicing in the area of domestic and international trademark law.

Read an Excerpt

catalogimages.wiley.com/images/db/pdf/9780470601754.excerpt.pdf

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