Intellectual Property Strategy

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Overview

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators.

Palfrey argues...

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Intellectual Property Strategy

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Overview

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators.

Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media.

Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

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Editorial Reviews

Library Journal
Palfrey (law, Harvard; Born Digital) has written a slender, nontechnical primer on recommended strategies for businesses to manage their intellectual property. Writing as if he were speaking directly to a senior manager of a corporation or nonprofit, he uses case studies featuring such organizations as Starbucks, Children's Television Workshop, and Viacom to draw out lessons—for example, recommending limited sharing of intellectual property via licensing. The book outlines four basic steps to developing strategies in the various areas of intellectual property (patent, copyright, trademark, and trade secret), and a final chapter is devoted to nonprofits. At the book's conclusion, Palfrey offers his personal views on current copyright law. He also provides detailed endnotes and a list of recommended reading. The digital edition will be enhanced with case studies and videos; buyers of the print edition can access the case studies via a related website. VERDICT Palfrey backs up each point in this clear and well-written work with specific examples. The bulk of the book consists of practical advice, and readers will appreciate the author's dissection of the various pitfalls inherent in different approaches to intellectual property. Recommended for specialized collections.—Harry Charles, St. Louis
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Product Details

  • ISBN-13: 9780262516792
  • Publisher: MIT Press
  • Publication date: 10/31/2011
  • Series: MIT Press Essential Knowledge
  • Pages: 192
  • Sales rank: 648,270
  • Product dimensions: 5.10 (w) x 7.00 (h) x 0.70 (d)

Meet the Author

John Palfrey is Henry N. Ess Professor of Law and Vice Dean for Library and Information Resources at Harvard Law School and Faculty Codirector of the Berkman Center for Internet and Society at Harvard University. He is the coauthor of Born Digital: Understanding the First Generation of Digital Natives and the coeditor of Access Denied: The Practice and Policy of Global Internet Filtering, Access Controlled: The Shaping of Power, Rights, and Rule in Cyberspace, and Access Contested: Security, Identity, and Resistance in Asian Cyberspace (the last three published by the MIT Press). He is a Venture Executive at Highland Capital Partners and practiced intellectual property and corporate law at the firm Ropes & Gray.

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  • Posted December 5, 2012

    more from this reviewer

    The world of intellectual property (IP) can be a scary place, wh

    The world of intellectual property (IP) can be a scary place, where giant firms face off against their competitors, acquiring mammoth IP portfolios to intimidate others and discourage patent infringement lawsuits. Or it can be a place of shrewd investment and careful nurturing of assets. Harvard Law School professor John Palfrey examines the high-stakes IP world and suggests IP strategies to optimize organizational performance. getAbstract recommends Palfrey’s worthwhile guidance to all managers seeking to understand their IP assets and to maximize their profitability.

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