Intellectual Property Strategy

Intellectual Property Strategy

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by John Palfrey
     
 

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Most managers leave intellectual property issues to the legal department,
unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and
Harvard Law School professor John Palfrey

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Overview

Most managers leave intellectual property issues to the legal department,
unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and
Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

The MIT Press

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Editorial Reviews

Library Journal
Palfrey (law, Harvard; Born Digital) has written a slender, nontechnical primer on recommended strategies for businesses to manage their intellectual property. Writing as if he were speaking directly to a senior manager of a corporation or nonprofit, he uses case studies featuring such organizations as Starbucks, Children's Television Workshop, and Viacom to draw out lessons—for example, recommending limited sharing of intellectual property via licensing. The book outlines four basic steps to developing strategies in the various areas of intellectual property (patent, copyright, trademark, and trade secret), and a final chapter is devoted to nonprofits. At the book's conclusion, Palfrey offers his personal views on current copyright law. He also provides detailed endnotes and a list of recommended reading. The digital edition will be enhanced with case studies and videos; buyers of the print edition can access the case studies via a related website. VERDICT Palfrey backs up each point in this clear and well-written work with specific examples. The bulk of the book consists of practical advice, and readers will appreciate the author's dissection of the various pitfalls inherent in different approaches to intellectual property. Recommended for specialized collections.—Harry Charles, St. Louis

Product Details

ISBN-13:
9780262516792
Publisher:
MIT Press
Publication date:
10/31/2011
Series:
The MIT Press Essential Knowledge series
Pages:
192
Sales rank:
386,378
Product dimensions:
5.10(w) x 7.00(h) x 0.70(d)
Age Range:
18 Years

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"Palfrey backs up each point in this clear and well-written work with specific examples… Recommended for specialized collections." — Library Journal

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