Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool [NOOK Book]

Overview

Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances. "A breakthrough."--Bestselling business author Ken Blanchard.

From the Hardcover edition.

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Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool

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Overview

Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances. "A breakthrough."--Bestselling business author Ken Blanchard.

From the Hardcover edition.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Citing statistics that 55% of strategic business alliances fail and that the successful remainder last an average of only 3.5 years, the author believes managers involved in or contemplating an alliance should welcome any help they can get. Segil, president of the Lared Group, an international consulting firm, defines an alliance as "a relationship that is strategic or tactical... entered into for mutual benefit by two or more parties having compatible or complementary business interests and goals." She goes on to explain the various diagnostic tools for verifying and testing potential agreements. Chief among these is her own "mindshift method," for understanding different types of business personalities. An organization, she suggests, must decide where on the "alliance pyramid" to focus. Joint marketing and distribution is the simplest agreement; the most complex, a merger or takeover. Each step up requires greater risk, more human resources and higher costs. Knowing the place of partners in the corporate life cycle and their cultures and strategies is critical for creation of a successful arrangement. The author advocates the SWOT (strengths, weaknesses, opportunities, threats) analysis technique and presents a variety of considerations for companies contemplating an international alliance. At times the plethora of procedures here might appear redundant, but considering the high likelihood of failure, managers at both large and small companies could learn much from following the book's prescriptions. Author tour. (Sept.)
David Rouse
Whether between corporate giants or between a local supplier and a mom-and-pop grocery store, business alliances have become an increasingly successful tool. Segil is president and cofounder of an international consulting firm that specializes in helping businesses establish mutually beneficial partnerships. She employs a technique called the mindshift method to help analyze the "personality" characteristics of an organization, the six possible stages in a corporate life cycle and the types of strategic alliance most suited to each, and the different types of individual managerial personality. The project on which the alliance is based must also be evaluated, and an overall "project personality" determined. The diagnostic tools developed by Segil for this process help companies select compatible partners. Segil also shows how to resolve potential conflicts and problems once an alliance has been established.
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Product Details

  • ISBN-13: 9780307758873
  • Publisher: The Doubleday Religious Publishing Group
  • Publication date: 12/8/2010
  • Sold by: Random House
  • Format: eBook
  • Pages: 272
  • Sales rank: 1,121,246
  • File size: 4 MB

Table of Contents

Acknowledgments
Foreword
List of Cases
Introduction
1 Alliances Revisited 3
2 The Mindshift Method of Personality Diagnostics 25
3 Integrating Alliances into Corporate Strategy 61
4 Corporate Self-Analysis 78
5 Preparing for the Alliance 115
6 Cross-Cultural Alliances 149
7 Implementing and Managing the Alliance 184
8 A View of the Future World of Alliances 197
Appendixes 217
Notes 231
Bibliography 235
Author's Note 239
Index 241
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