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Posted May 20, 2007
Mr. Cogliandro has provided an excellent resource to inspire innovation and creativity. His book takes a systems engineering approach to solving the innovation delimma. He shows how inovation must be demonstrated at all levels of the organization from the moment of product inception to its introduction to the market place. This book is for those who are responsible for ensuring the continuation of productive and competitive thinking on Tuesday morning, once Monday afternoon's brainstorming meeting has ended. He uses many case studies to convey the necessary information.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.