Intelligent Support Systems for Marketing Decisions / Edition 1

Intelligent Support Systems for Marketing Decisions / Edition 1

by Nikolaos Matsatsinis, Y. Siskos
     
 

Matsatsinis and Siskos (both Technical U. of Crete) survey how recent intersecting developments in multicriteria analysis, decision support systems, and artificial intelligence in marketing has significantly altered strategic marketing decisions, especially those related to developing new products and forming penetration strategies. They examine basic concepts in… See more details below

Overview

Matsatsinis and Siskos (both Technical U. of Crete) survey how recent intersecting developments in multicriteria analysis, decision support systems, and artificial intelligence in marketing has significantly altered strategic marketing decisions, especially those related to developing new products and forming penetration strategies. They examine basic concepts in multicriteria analysis theory, marketing decisions, and strategic decision making in new product development situations; and in information systems decision support systems, and intelligent decision support methods. Then they propose a multicriteria methodology for new product development. Annotation (c)2003 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9781402071942
Publisher:
Springer US
Publication date:
09/30/2002
Series:
International Series in Operations Research & Management Science, #54
Edition description:
2003
Pages:
514
Product dimensions:
9.21(w) x 6.14(h) x 1.13(d)

Table of Contents

Preface. Part I: Marketing Decisions. 1. Decision Analysis and Support. 2. The Structure of Marketing Decisions. 3. Strategic Marketing Decisions. Part II: Intelligent Support Systems. 4. Information Systems. 5. Decision Support Systems. 6. Advanced Decision Systems. 7. Intelligent Decision Support Methods. 8. Intelligent Decision Support Systems in Marketing. 9. New Product Development Methodology. 10. Analysis and Design of MARKEX. 11. Applications in Marketing. References. Index.

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