Intent to Sell: Marketing the Genre Novel

Intent to Sell: Marketing the Genre Novel

by Jeffrey Marks
     
 

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The first book to specifically address the marketing of genre fiction, Intent to Sell, is written by Jeffrey Marks, the award-winning author of mystery novels and short story collections. Marks takes a novice writer from the early stages of publicity at the time that the contracts are signed and leads the author through the maze of booksignings, interviews, awards and

Overview

The first book to specifically address the marketing of genre fiction, Intent to Sell, is written by Jeffrey Marks, the award-winning author of mystery novels and short story collections. Marks takes a novice writer from the early stages of publicity at the time that the contracts are signed and leads the author through the maze of booksignings, interviews, awards and how to promote an entire series. Peppered with quotes from Todays top mystery writers, Marks uses his background in marketing to develop a PR campaign that is no mystery.

Product Details

ISBN-13:
9781886199163
Publisher:
Deadly Alibi Press, Limited
Publication date:
01/28/2002
Pages:
169
Product dimensions:
5.92(w) x 7.86(h) x 0.42(d)

Meet the Author

Jeffrey Marks is a long-time mystery fan and freelancer. After numerous mystery author profiles, he chose to chronicle the short but full life of mystery writer Craig Rice.

That biography (Who Was That Lady?) encouraged him to write mystery fiction. His works include Atomic Renaissance: Women Mystery Writers of the 1940s/1950s, and a biography of mystery author and critic Anthony Boucher entitled Anthony Boucher. It has been nominated for an Agatha and fittingly, won an Anthony. He is currently completing a biography of Erle Stanley Gardner.

He is the long-time moderator of MurderMustAdvertise, an on-line discussion group dedicated to book marketing and public relations. He is the author of Intent to Sell: Marketing the Genre Novel, the only how-to book for promoting genre fiction.

His work has won a number of awards including the Barnes and Noble Prize and he was nominated for a Maxwell award (DWAA), an Edgar (MWA), three Agathas (Malice Domestic), two Macavity awards, and three Anthony awards (Bouchercon).

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