Interactive Marketing: The Future Present

Interactive Marketing: The Future Present

by Edward Forrest
     
 

ISBN-10: 0844234265

ISBN-13: 9780844234267

Pub. Date: 03/28/1996

Publisher: McGraw-Hill Companies, The

Provides practical advice about how to develop strategies for the new interactive media and reveals how to put those strategies to work in profitable marketing programs. Presents the best thinking of leaders in both the professional and academic communities, including recognized authorities such as Don Peppers and Martha Rogers, Rob Jackson, Carol Nelson, Tracy

Overview

Provides practical advice about how to develop strategies for the new interactive media and reveals how to put those strategies to work in profitable marketing programs. Presents the best thinking of leaders in both the professional and academic communities, including recognized authorities such as Don Peppers and Martha Rogers, Rob Jackson, Carol Nelson, Tracy Emerick, and Mickey Spalter.

Product Details

ISBN-13:
9780844234267
Publisher:
McGraw-Hill Companies, The
Publication date:
03/28/1996
Pages:
390
Product dimensions:
7.62(w) x 9.54(h) x 1.28(d)

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