Interactive Marketing / Edition 1

Interactive Marketing / Edition 1

by Martin Williams
     
 

ISBN-10: 0132135620

ISBN-13: 9780132135627

Pub. Date: 08/22/1995

Publisher: Prentice Hall Professional Technical Reference

Interactive Marketing teaches readers how to use integrated offer–driven advertising and sales promotion to cost effectively reach markets. This easy to use book provides a wide range of marketing techniques, including the latest high-tech ones. It goes on to explain how various techniques can be blended around a "big-idea", often involving

Overview

Interactive Marketing teaches readers how to use integrated offer–driven advertising and sales promotion to cost effectively reach markets. This easy to use book provides a wide range of marketing techniques, including the latest high-tech ones. It goes on to explain how various techniques can be blended around a "big-idea", often involving carefully thought out offers, to create integrated campaigns of great power and effectiveness. It provides the reader with the most recent and up-to-date methods, techniques, tips, and solutions in marketing; shows the reader how to apply the material to their own solutions with hundreds of successful case studies, many of them international, and contains chapter-by-chapter checklists to guide the reader; demonstrates the importance of the computer and how digital communication methods are integral to the future of marketing and marketeers.

Product Details

ISBN-13:
9780132135627
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
08/22/1995
Pages:
463
Product dimensions:
7.07(w) x 9.58(h) x 1.38(d)

Related Subjects

Table of Contents

1. Retailing and Distribution Today.
2. Point of Sale—Where Buying Begins.
3. Sweepstakes' Winning Ways.
4. The Creative Elements of Sweepstakes.
5. The Heroes and Villains of Character Licensing.
6. Cashbacks and Shareouts—Free Money.
7. Clever Tricks with Packs.
8. Free Offers that Push Sales Further.
9. Self-Liquidating Offers—Get Your Money Back.
10. Coupons, Cards and Clubs—Boomerangs in Repeat Sales.
11. Product Sampling—Trial-Gaining Offers.
12. Nine More Cost-Effective Ways to Higher Sales.
13. The Arts and Sport in Selling.
14. Interactive Media, Offer-Driven Advertising and PR.
15. Caused-Related Marketing—A Good Cause Can Help.
16. The Sales Force—Make An Offer They Can't Refuse.
17. Business Gifts and Offers that Get Action.
18. Your Database—The Way to Relationship Marketing.
19. Questing for Customers, Lead Generation and Direct Marketing.
20. Telemarketing and Team Sales.
21. Research, Testing, Measurement and Accountability.
22. Briefing Your Agency—And Evaluating Their Work.
Index.
Questionnaire.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >