Intercultural Communication: Building a Global Community

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Overview

Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, Patel, Li and Sooknanan draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.

The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.

The authors raise points of critical reflection on intercultural events and ...

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Overview

Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, Patel, Li and Sooknanan draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.

The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.

The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.

By integrating 'glocal' perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.

Product Details

  • ISBN-13: 9788132106340
  • Publisher: SAGE Publications
  • Publication date: 6/6/2011
  • Pages: 256
  • Product dimensions: 5.60 (w) x 8.50 (h) x 0.60 (d)

Table of Contents

Foreword Frank Sligo ix

Preface xiii

Acknowledgements xix

Part I Concepts in Intercultural Communication

1 Building a Global Community Fay Patel Mingsheng Li Prahalad Sooknanan 5

2 Overview of Intercultural Communication Mingsheng Li Fay Patel 15

3 Exploring Surface and Deep Levels of Intercultural Communication Fay Patel 39

4 Global Community Engagement Fay Patel Prahalad Sooknanan 51

5 Education for the Global Citizen Mingsheng Li 66

6 Intercultural Communication in the Global Workplace Prahalad Sooknanan 90

7 Cultural Perceptions on Environment and Global Contexts Mingsheng Li Fay Patel 113

8 Technology as Cultural Power and Its Social Impact Fay Patel 121

9 Critical Issues in Intercultural Communication Fay Patel Mingsheng Li Prahalad Sooknanan 130

10 Intercultural Communication in Practice: Challenges and Barriers Mingsheng Li Prahalad Sooknanan Fay Patel 139

Part II Critical Perspectives in Intercultural Communication Events

11 Family Fay Patel Mingsheng Li Prahalad Sooknanan 159

12 Religion Fay Patel Mingsheng Li Prahalad Sooknanan 163

13 History Fay Patel Mingsheng Li Prahalad Sooknanan 169

14 Culture, Gender and Race Fay Patel Mingsheng Li Prahalad Sooknanan 174

References 181

Index 194

About the Authors 200

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