Intercultural Communication for Global Business: How Leaders Communicate for Success
334
Intercultural Communication for Global Business: How Leaders Communicate for Success
334Paperback(2nd ed.)
-
PICK UP IN STORECheck Availability at Nearby Stores
Available within 2 business hours
Related collections and offers
Overview
As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership.
Grounded in the need for building awareness and knowledge, practicing mindfulness, and then working on skill development, this text examines the concepts associated with understanding culture and communication in the global business environment to help readers:
- understand intercultural communication processes;
- improve self-awareness and communication in intercultural settings;
- expand skills in identifying, analyzing, and solving intercultural communication challenges at work; and
- evaluate whether one's communication has been effective.
This fully updated new edition also includes completely updated case studies, with an increased emphasis on non-US perspectives, to show real-world applications across the globe.
Richly illustrated with new examples and activities, this text is the ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.
Product Details
| ISBN-13: | 9780367375560 |
|---|---|
| Publisher: | Taylor & Francis |
| Publication date: | 08/31/2021 |
| Edition description: | 2nd ed. |
| Pages: | 334 |
| Product dimensions: | 7.00(w) x 10.00(h) x (d) |
About the Author
Elizabeth A. Tuleja, Ph.D., is founder and president of The Intercultural Leader InstituteTM, LLC, an online executive education platform that provides cross-cultural assessment, courses, coaching, and consulting globally. She teaches and consults in the USA, China, and around the world.
Table of Contents
List of End of Chapter Cases xiv
List of In My Own Words Caselets xv
Foreword xvi
Preface xvii
Part I Foundations of Intercultural Communication 1
1 Culture in Business Contexts 3
Chapter Overview 3
Learning Objectives 4
Key Takeaways 4
Leadership Applications 4
Introduction 4
A Cultural Faux Pas 4
Whose Rules? 5
Our Changing World 6
Why Is Culture Important in Business? 7
Globalization and Business 7
Globalization and Society 7
Globalization and Language 10
A Rationale for Culture Learning 14
What Is Culture? 14
Some Definitions 15
Cultural Metaphors 17
Significance 18
What We Can Learn 19
Historical Foundations of Intercultural Communication 19
Understanding the Field of Management's "Four Legs" 19
Edward T. Hall 20
Defining "Intercultural," "Cross-Cultural," and "International" 21
Summary 21
Putting Things into Perspective 22
In My Own Words 1: Project Management in Germany and the Netherlands: Machine vs. Network Cultures 24
References 26
Case 1: Wal-Mart in Germany: Corporate Formula Does Not Fit the German Culture 29
Part II Self-awareness in Intercultural Communication 35
2 Cultural Competence for Leaders 37
Chapter Overview 37
Learning Objectives 38
Key Takeaways 38
Leadership Applications 38
Introduction 38
What's in a Name? 38
Concerns for More than Functional Skills 40
Emotional Intelligence and Cultural Intelligence 42
Emotional Intelligence (EQ) 44
Cultural Intelligence (CQ) 45
Components of Cultural intelligence 48
The Cultural Intelligence Model 49
Knowledge 49
Mindfulness 50
Skills/Competence 50
Example of the Model of Cultural Intelligence 51
Ethnocentrism and Enculturation 53
Social Psychology Foundation 53
The "I, We, They" of Ethnocentrism 54
Figuratively, It's Like a Tug of War 54
Developmental Model of Intercultural Sensitivity 54
Stages of Intercultural Sensitivity 55
Phases in the Model 55
Awareness Is Key 56
Unconscious Bias 57
Cultural Sense-Making 58
Framing the Situation 58
Making Attributions 58
Selecting a Script 58
Example 59
Critical Incidents 59
Summary 61
In My Own Words 2: Breaking the Class Ceiling 62
References 64
Case 2: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas 67
3 Culture and Identity 75
Chapter Overview 75
Learning Objectives 76
Key Takeaways 76
Leadership Applications 76
Introduction 76
Cheerios and Coca-Cola Commercials 76
Identity 77
Who Am I? 77
Social and Cultural Identities 78
Enculturation and Acculturation 78
Salience in Cultural Identity 79
Salience in Social Identities 81
Identity Negotiation 84
Uncertainty-Anxiety Management 85
Group Membership 85
Ethnicity 86
Race 87
The U.S. Census on Race and Ethnicity 89
Latinx and Hispanic Cultures 91
National Differences in Identity 92
Some Examples of Identities 94
Summary 95
In My Own Words 3: The Controversy of Zwarte Pieten: Analyzing a Dutch Holiday Tradition 96
References 99
Case 3 Cheerios Commercial: Thirty Seconds that Caused Thirty Days of Controversy 102
Part III Concepts of Intercultural Communication 109
Cultural Frameworks and Foundations 111
Chapter Overview 111
Learning Objectives 112
Key Takeaways 112
Leadership Applications 112
Introduction 112
Why We Need Cultural Dimensions 113
Understanding Human Values 114
Cultural Dimensions 101 114
Mental Models 116
Hofstede's Six Culture Dimensions 117
Power Distance 117
Saudi Women Vote 118
Society 118
Business 119
Individualism and Collectivism 120
Familismo 120
Educational Systems 122
Ubuntu 122
Rice Farming 123
Doing and Being Mindsets 123
Uncertainty Avoidance 124
Greek Debt Crisis 124
Masculinity and Femininity 126
Nordic Cultures 128
Japanese Valentines-a Cross-Cultural Comparison 129
Long-Term/Short-Term Orientation 130
Siddhartha River of Life 130
Indulgence and Restraint 131
The Chinese "Gaokao" Test 132
Challenges to Cultural Dimension Theory 133
Debating Theories 133
Cultural Generalizations 133
Paradoxes of Culture 134
Nomunication 135
Value Trumping 136
Summary 138
In My Own Words 4: Never Take Culture for Granted: Lessons from a Lifelong Expat 139
References 141
Case 4 Best Buy: Is China Ready for the Big Box? 145
5 Culture and Context in Communication 153
Chapter Overview 153
Learning Objectives 154
Key Takeaways 154
Leadership Applications 154
Introduction 154
It's All About Frame of Reference 154
Frame of Reference 155
Miscommunication in International Business Blunders 155
Triangle of Meaning 156
Ogden and Richards' Model 156
Lost in Translation 157
Translating Meaning 157
Translating Ideas 158
Translating Things 158
Translating Symbols 159
McDonald's Comeback 160
Learning from Mistakes 161
Context and Communication 161
Edward T. Hall 161
Low-Context Communication 162
High-Context Communication 162
Direct and Indirect Communication 164
Handling Conflict 166
Saying "No" 167
Monochronic and Polychronic Time 169
Monochronic 169
Polychronic 169
Space 171
The Cultural Anthropology of Traffic Patterns 173
Summary 175
In My Own Words 5:1 Spent It All Today 175
References 178
Case 5 Target Corporation: The "Urine Sandal" 180
6 Culture and Worldview 186
Chapter Overview 186
Learning Objectives 187
Key Takeaways 187
Leadership Applications 187
Introduction 187
Nike Air Bakin' Goes Up in Flames 187
Worldview 188
Definition 188
Value Orientations Model 189
Kluckhohn and Strodtbeck Orientations 189
Examples of Value Orientations 190
Overview of World Religions and Belief Systems 192
Hinduism 193
Buddhism 194
Judaism 194
Christianity 195
Islam 195
Other Religions and Belief Systems 196
Perception and Culture 197
The Science of Perception 197
Culture's Influence on Perception 198
Games of Perception 199
Food and Perception 200
Stereotypes and Mental Representations 202
Definition of Stereotype 202
Prototypes 202
Stereotypes and Generalizations 202
What Do We Do with Stereotypes? 204
Sophisticated Stereotypes 205
Universalism and Particularism 207
Definitions 207
Example 209
Summary 209
In My Own Words 6: Calvinism in the Land of Ahimsa 210
References 213
Case 6 Nike, Inc.: Air Bakin' Blunder and the Council on American-Islamic Relations 216
7 Culture and Cognition 223
Chapter Overview 223
Learning Objectives 224
Key Takeaways 224
Leadership Applications 224
Introduction 224
Neuroscience and Culture 224
Cognition 226
Deductive and Inductive Reasoning 226
Systemic and Linear Perceiving 228
A Case of Linear versus Systemic Thinking 229
Historical and Philosophical Backgrounds of the East and West 230
Eastern Orientation 232
Eastern Orientation in Religion and Philosophy 235
Confucius 236
Daoism 236
Buddhism 237
Eastern Orientation in Communication-Asiacentric 237
Western Orientation 239
Western Orientation in Philosophy 239
Western Orientation in Communication-Western Reasoning 240
Worldview Revisited as Cognitive Themes 241
Ethno-Semantic Test 241
Masai People of Kenya 242
Examples of Cognition and Reasoning across Cultures 243
An Indian Perspective 243
Ideologic Communication 244
Associative Communication 244
Summary 245
In My Own Words 7: How Old Are You? 246
References 249
Case 7 Groupon: Advertising at Super Bowl XLV 251
Part IV Intercultural Leadership 261
8 Culture and Leadership 263
Chapter Overview 263
Learning Objectives 264
Key Takeaways 264
Leadership Applications 264
Introduction 264
What Would You Do? 265
Culture Myth #1: Customs May Differ, But We Are All Basically the Same Deep Down Inside 266
Culture Myth #2: My Technical Expertise Will Help Me Succeed-After All, That Is Why They Have Selected Me 267
Culture Myth #3: I Lived Abroad for a Semester in College, So It Will Be Easy to Adapt 268
Culture Myth #4: I'm the Boss, So Others Will Have to Adapt to Me 269
The GLOBE Study of 62 Societies 269
GLOBE Study Leadership Styles 270
GLOBE Study Cultural Dimensions 271
GLOBE Study Society Clusters 276
Overcoming the Four Cultural Myths as a Global Leader 282
Using the GLOBE Study 282
Step One Analysis 283
Step Two Analysis 284
Step Three Analysis 284
Step Four Analysis 285
U.K. and Australia 285
Chile 286
China, Taiwan, Hong Kong, and South Korea 286
India 287
United Arab Emirates 287
Step Five Analysis 288
Summary 288
Model of Cultural Competence Revisited 289
In My Own Words 8: The Failed Reign of Three Directors for a German Subsidiary in Russia 291
References 293
Case 8 Brew Time: Starbucks in the Indian Market 295
Index 307