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This thorough guide offers the pricing, estimating, and budgeting advice that is a necessity for every designer and firm pushing to bolster the bottom line.
This second edition is updated throughout and includes additional material on time management and numerous interviews with leading designers. Empowered by the step-by-step guidance in this book, interior designers will be able to establish prices and budgets that make their clients happy and their businesses profitable. Written by a designer and veteran expert on pricing, estimating, and budgeting systems, the book provides practical guidelines on how to value the cost of designing commercial or residential interiors, from the designer's creative input to the pricing of decorating products and procedures.
The book shows how to determine a profitable and fair hourly rate, balance the client's budget with his or her wishes and needs, negotiate prices with suppliers and contractors, write realistic estimates and clear proposals, manage budgets for projects of all sizes and types, and position the firm's brand in relation to its practices. Interviews with experienced interior designers, case studies, and sidebars highlight professional pitfalls and how to master them, from daily crisis management and self-organization to finding the perfect office manager.
Chapter 1 Why Me? 1
Chapter 2 How to Determine Your Hourly Rate 11
Chapter 3 Compare and Contrast 21
Chapter 4 The Client's Budget 31
Chapter 5 More on Value Rating 41
Chapter 6 Fatal Errors 53
Chapter 7 Pricing Options 71
Chapter 8 The Details on Estimates 81
Chapter 9 Proposals 93
Chapter 10 Troubleshooting Estimates and Proposals 101
Chapter 11 Successfully Establishing and Managing Budgets 117
Chapter 12 Negotiating 131
Chapter 13 Positioning Your Firm 143
Appendix: Business Forms 153
Selected Bibliography 191
About the Author 193