Internal Marketing: Directions for Management / Edition 1

Internal Marketing: Directions for Management / Edition 1

by Barbara Lewis
     
 

ISBN-10: 0415213185

ISBN-13: 9780415213189

Pub. Date: 10/28/2000

Publisher: Taylor & Francis

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:

* the social model of marketing
* the human resource management perspective
* marketing and service

Overview

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:

* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.

Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

Product Details

ISBN-13:
9780415213189
Publisher:
Taylor & Francis
Publication date:
10/28/2000
Edition description:
New Edition
Pages:
330
Product dimensions:
6.20(w) x 9.20(h) x 1.00(d)

Table of Contents

Key Themes include: Human Resource Management, Marketing Orientation, Strategy Implementation, Quality Management, Organizational Development and Change Management, Internal Service Productivity, Innovation, Corporate Image and Reputation, Corporate Integration, Selling Products and Services to Employees, Organizational Communicaton, The Individual Person as the Product or Marketeer.

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