Internal Marketing: Directions for Management

Internal Marketing: Directions for Management

by Barbara Lewis
     
 

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ISBN-10: 0415213177

ISBN-13: 9780415213172

Pub. Date: 10/19/2000

Publisher: Taylor & Francis

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:

* the social model of marketing
* the human resource management perspective
* marketing and service

Overview

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:

* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.

Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

Product Details

ISBN-13:
9780415213172
Publisher:
Taylor & Francis
Publication date:
10/19/2000
Pages:
332
Product dimensions:
6.14(w) x 9.21(h) x 0.81(d)
Lexile:
1350L (what's this?)

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