The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications / Edition 1

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More About This Textbook


This book provides:

  • A thorough overview of all the tools available for the brand valuation practitioner: As a “brand valuation manual”, the book provides precise tools for practitioners to implement different valuation approaches in real practice. It offers extensive coverage of a vast range of brand valuation methodologies and providers that exist in the market in order to provide guidelines for the practitioner when he needs to implement different methodologies.
  • An in-depth analysis of a broad myriad of methodologies, which allows practitioners to understand potential flaws and pitfalls derived from the application of such methods: It is crucial that specialists be familiar with their options before advising clients on which methodology to employ, or adopting one themselves.
  • A “one-stop” source of reference to solve practical implementation doubts for the practitioner: The book constitutes a reliable “one-stop” reference book, that could efficiently and meaningfully introduce all valuation professionals to the various methods developed and practiced all over the world
  • An informed view on the appropriate usage and suitability of each methodology in relation to different types of applications: Currently, with the issue of the new IFRS3, it is essential to understand the advantages, disadvantages and suitability of different methods in order to estimate fair value.
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Product Details

  • ISBN-13: 9780470740316
  • Publisher: Wiley
  • Publication date: 10/12/2009
  • Edition number: 1
  • Pages: 448
  • Product dimensions: 6.20 (w) x 9.00 (h) x 1.30 (d)

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