International Business and Europe in Transition

International Business and Europe in Transition

by Fred Burton
     
 

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions:

* is the vision of a Single European market realistic?

* what are the barriers to its… See more details below

Overview

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions:

* is the vision of a Single European market realistic?

* what are the barriers to its achievement?

* what are the prospects for Eastern Europe?

* how should firms enter East European markets?

* what does the process of transition imply for corporate policy?

Editorial Reviews

Booknews
Looks at international business in the context of a rapidly changing Europe, with sections on vision and reality in the economy of the European Union; mergers, acquisitions, and cooperative ventures; the transition process in Eastern Europe; and strategic and regulatory aspects of MNE operations. Specific topics include European unemployment in a global recession, foreign acquisitions in the UK, and US foreign direct investment in the EU. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780312160418
Publisher:
Palgrave Macmillan
Publication date:
05/15/1996
Series:
Academy of International Business
Pages:
272
Product dimensions:
6.26(w) x 1.06(h) x 9.50(d)

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