International Business and Europe in Transition

International Business and Europe in Transition

by Fred Burton
     
 

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This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions:

* is the vision of a Single European market realistic?

* what are the barriers to its

Overview

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions:

* is the vision of a Single European market realistic?

* what are the barriers to its achievement?

* what are the prospects for Eastern Europe?

* how should firms enter East European markets?

* what does the process of transition imply for corporate policy?

Editorial Reviews

Booknews
Looks at international business in the context of a rapidly changing Europe, with sections on vision and reality in the economy of the European Union; mergers, acquisitions, and cooperative ventures; the transition process in Eastern Europe; and strategic and regulatory aspects of MNE operations. Specific topics include European unemployment in a global recession, foreign acquisitions in the UK, and US foreign direct investment in the EU. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780312160418
Publisher:
Palgrave Macmillan
Publication date:
05/15/1996
Series:
Academy of International Business
Pages:
272
Product dimensions:
6.26(w) x 1.06(h) x 9.50(d)

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